Handbook of Training Evaluation and Measurement Methods / Edition 3

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Overview

This new, third edition of Jack Phillips's classic Handbook of Training Evaluation and Measurement Methods shows the reader not only how to design, implement, and assess the effectiveness of HRD programs, but how to ultimately measure their return on investment (ROI). Each chapter has been revised and updated to include additional research, expanded coverage, and new examples of Dr. Phillips's case studies. Seven entirely new chapters have also been added, focusing largely on ROI.

This new, third edition of Jack Phillips's classic Handbook of Training Evaluation and Measurement Methods shows the reader not only how to design, implement, and assess the effectiveness of HRD programs, but how to ultimately measure their return on investment (ROI). Each chapter has been revised and updated to include additional research, expanded coverage, and new examples of Dr. Phillips's case studies. Seven entirely new chapters have also been added, focusing largely on ROI

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Editorial Reviews

Booknews
In this updated edition, international consulting firm president Phillips reflects the trend toward accountability in the booming Human Resource Development (HRD) field<-->emphasizing the measurement imperative and results-based training. New chapters address developing the ROI (Return on Investment) analysis at different levels of evaluation, isolating the effects of training, converting data to monetary values, identifying intangible benefits, and implementation issues. Includes discussion questions and sample questionnaires. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780884153870
  • Publisher: Taylor & Francis
  • Publication date: 8/28/1997
  • Series: Improving Human Performance
  • Edition description: Revised
  • Edition number: 3
  • Pages: 420
  • Sales rank: 1,482,725
  • Product dimensions: 6.14 (w) x 9.21 (h) x 1.00 (d)

Meet the Author

Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and chair of the ROI Institute, Inc., which provides consulting services, workshops and keynote addresses for Fortune 500 companies and major organizations around the world. He developed the ROI Methodology™, a revolutionary process that provides bottom-line figures and accountability for all types of training, performance improvement, human resources and technology programs and is used worldwide by corporations, governments and non-profit organizations. His expertise in measurement and evaluation is based on nearly thirty years of corporate experience in five industries. He has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, president of a regional federal savings bank, and management professor at a major state university. Phillips is the author or editor of more than 30 books and more than 100 articles.

Patti Phillips, PhD., president and CEO of the ROI Institute, Inc., earned her doctoral degree in International Development and her master’s degree in Public and Private Management. Early in her professional career, she was a corporate manager who observed performance improvement initiatives from the client perspective and knew that results were imperative. As manager of a market planning and research organization for a large electric utility, she and her team were responsible for the development of electric utility rate programs for residential and commercial customers. In this role, she played an integral part in establishing Marketing University, a learning environment that supported the needs of new sales and marketing representatives. Internationally known as an accountability, measurement, and evaluation expert, Ms. Phillips facilitates workshops all over the world and consults with US and international organizations - public, private, non-profit, and educational - on implementing the ROI Methodology™. She is the author of The Bottomline on ROI, CEP Press (2002), which won the 2003 ISPI Award of Excellence. She is editor or co-author of Return on Investment (ROI) Basics (ASTD 2006), ROI at Work: Best-Practice Case Studies from the Real World (ASTD Press 2005), Proving the Value of HR: How and Why to Measure ROI (SHRM 2005), The Human Resources Scorecard: Measuring the Return on Investment (Butterworth-Heinemann, 2001), and Measuring ROI in the Public Sector (ASTD 2002).

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Table of Contents

Part I. The Measurement Imperative: The Need for Results-Based HRD, The Trend Toward Measurement, Developing a Results-Based Approach; Part II. Evaluation Models and Design Issues: A Results-Based HRD Model, The ROI Process Model, Evaluation Instrument Design, Evaluation Design, Collecting Data (Reaction and Learning Evaluation); Part III. Data Collection and Analysis: Collecting Data (Application and Business Impact Evaluation), Isolating the Effects of Training, Converting Data to Monetary Benefits, Identifying Intangible Measures, Determining HRD Program Costs, Data Analysis, Calculating the Return on Investment, ROI at Multiple Levels, Evaluating Outside Resources; Part IV. Implementation Issues: Management Influence on HRD Program Results, Communicating Program Results. Appendixes. Index

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