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S. Moriarty, G. Barbatsis, From an Oak to a Stand of Aspen: Visual Communication Theory Mapped as Rhizome Analysis.
Part I: Aesthetics.
D. Dake, Aesthetics Theory.
D. Dake, Creative Visualization.
Part II: Perception.
A.M. Barry, Perception Theory.
S. Josephson, Eye Tracking Methodology and the Internet.
K. Smith, Perception and the Newspaper Page: A Critical Analysis.
Part III: Representation.
K. Kenney, Representation Theory.
S. Moriarty, L. Rohe, Cultural Palettes in Print Advertising: Formative Research Design Method.
K. Smith, C. Price, Content Analysis of Representation: Photographic Coverage of Blacks by Nondaily Newspapers.
Part IV: Visual Rhetoric.
S.K. Foss, Theory of Visual Rhetoric.
K. Kenney, A Visual Rhetorical Study of a Virtual University's Promotional Efforts.
S. Kaplan, Visual Metaphors in Print Advertising for Fashion Products.
T. Goodnow, Empowerment Through Shifting Agents: The Rhetoric of the Clothesline Project.
Part V: Cognition.
R. Williams, Cognition Theory.
G. Comuntzis Page, Children's Comprehension of Visual Images in Television.
Part VI: Semiotics.
S. Moriarty, Visual Semiotics Theory.
S. Moriarty, S. Sayre, An Intended-Perceived Study Using Visual Semiotics.
D. Dunleavy, The Image and the Archive: A Semiotic Approach.
Part VII: Reception Theory.
G. Barbatsis, Reception Theory.
G. Barbatsis, A Textual Analysis of Political Television Ads.
M. Brown, Phenomenology and Historical Research.
Part VIII: Narrative.
G. Barbatsis, Narrative Theory.
T. Goodnow, Using Narrative Theory to Understand the Power of News Photographs.
Part IX: Media Aesthetics.
H. Zettl, Aesthetics Theory.
R. Tiemens, A Content Analysis of Political Speeches on Television.
C. Denton, Examining Documentary Photography Using the Creative Method.
Part X: Ethics.
J.H. Newton, Visual Ethics Theory.
S. Reaves, A Survey of Reactions to Photographic Manipulation.
J.H. Newton, Studying Visual Ethics by Applying a Typology of Visual Behavior.
Part XI: Visual Literacy.
P. Messaris, S. Moriarty, Visual Literacy Theory.
L. Burch, Media Literacy, Aesthetics, and Culture.
Part XII: Cultural Studies.
V. O'Donnell, Cultural Studies Theory.
J.C. Harry, A Burkean Analysis of a Television Promotional Advertisement.
V. O'Donnell, A Cultural Analysis of the Unisys "Monitor Head" Television Commercial.
G. Davey, A Historical Approach to Understanding Documentary Photographs: Dialogue, Interpretation, and Method.