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Overview

A collaboration of the primary theories and research methods that help to explain how we see.
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Handbook of Visual Communication

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Overview

A collaboration of the primary theories and research methods that help to explain how we see.
Read More Show Less

Product Details

  • ISBN-13: 9781410611581
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 11/16/2004
  • Series: LEA's Communication Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 7 MB

Table of Contents

Introduction.

S. Moriarty, G. Barbatsis, From an Oak to a Stand of Aspen: Visual Communication Theory Mapped as Rhizome Analysis.

Part I: Aesthetics.

D. Dake, Aesthetics Theory.

D. Dake, Creative Visualization.

Part II: Perception.

A.M. Barry, Perception Theory.

S. Josephson, Eye Tracking Methodology and the Internet.

K. Smith, Perception and the Newspaper Page: A Critical Analysis.

Part III: Representation.

K. Kenney, Representation Theory.

S. Moriarty, L. Rohe, Cultural Palettes in Print Advertising: Formative Research Design Method.

K. Smith, C. Price, Content Analysis of Representation: Photographic Coverage of Blacks by Nondaily Newspapers.

Part IV: Visual Rhetoric.

S.K. Foss, Theory of Visual Rhetoric.

K. Kenney, A Visual Rhetorical Study of a Virtual University's Promotional Efforts.

S. Kaplan, Visual Metaphors in Print Advertising for Fashion Products.

T. Goodnow, Empowerment Through Shifting Agents: The Rhetoric of the Clothesline Project.

Part V: Cognition.

R. Williams, Cognition Theory.

G. Comuntzis Page, Children's Comprehension of Visual Images in Television.

Part VI: Semiotics.

S. Moriarty, Visual Semiotics Theory.

S. Moriarty, S. Sayre, An Intended-Perceived Study Using Visual Semiotics.

D. Dunleavy, The Image and the Archive: A Semiotic Approach.

Part VII: Reception Theory.

G. Barbatsis, Reception Theory.

G. Barbatsis, A Textual Analysis of Political Television Ads.

M. Brown, Phenomenology and Historical Research.

Part VIII: Narrative.

G. Barbatsis, Narrative Theory.

T. Goodnow, Using Narrative Theory to Understand the Power of News Photographs.

Part IX: Media Aesthetics.

H. Zettl, Aesthetics Theory.

R. Tiemens, A Content Analysis of Political Speeches on Television.

C. Denton, Examining Documentary Photography Using the Creative Method.

Part X: Ethics.

J.H. Newton, Visual Ethics Theory.

S. Reaves, A Survey of Reactions to Photographic Manipulation.

J.H. Newton, Studying Visual Ethics by Applying a Typology of Visual Behavior.

Part XI: Visual Literacy.

P. Messaris, S. Moriarty, Visual Literacy Theory.

L. Burch, Media Literacy, Aesthetics, and Culture.

Part XII: Cultural Studies.

V. O'Donnell, Cultural Studies Theory.

J.C. Harry, A Burkean Analysis of a Television Promotional Advertisement.

V. O'Donnell, A Cultural Analysis of the Unisys "Monitor Head" Television Commercial.

G. Davey, A Historical Approach to Understanding Documentary Photographs: Dialogue, Interpretation, and Method.

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