Gift Guide


A collaboration of the primary theories and research methods that help to explain how we see.
Read More Show Less
... See more details below
Handbook of Visual Communication

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$93.95 price


A collaboration of the primary theories and research methods that help to explain how we see.
Read More Show Less

Product Details

  • ISBN-13: 9781410611581
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 11/16/2004
  • Series: LEA's Communication Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 7 MB

Table of Contents


S. Moriarty, G. Barbatsis, From an Oak to a Stand of Aspen: Visual Communication Theory Mapped as Rhizome Analysis.

Part I: Aesthetics.

D. Dake, Aesthetics Theory.

D. Dake, Creative Visualization.

Part II: Perception.

A.M. Barry, Perception Theory.

S. Josephson, Eye Tracking Methodology and the Internet.

K. Smith, Perception and the Newspaper Page: A Critical Analysis.

Part III: Representation.

K. Kenney, Representation Theory.

S. Moriarty, L. Rohe, Cultural Palettes in Print Advertising: Formative Research Design Method.

K. Smith, C. Price, Content Analysis of Representation: Photographic Coverage of Blacks by Nondaily Newspapers.

Part IV: Visual Rhetoric.

S.K. Foss, Theory of Visual Rhetoric.

K. Kenney, A Visual Rhetorical Study of a Virtual University's Promotional Efforts.

S. Kaplan, Visual Metaphors in Print Advertising for Fashion Products.

T. Goodnow, Empowerment Through Shifting Agents: The Rhetoric of the Clothesline Project.

Part V: Cognition.

R. Williams, Cognition Theory.

G. Comuntzis Page, Children's Comprehension of Visual Images in Television.

Part VI: Semiotics.

S. Moriarty, Visual Semiotics Theory.

S. Moriarty, S. Sayre, An Intended-Perceived Study Using Visual Semiotics.

D. Dunleavy, The Image and the Archive: A Semiotic Approach.

Part VII: Reception Theory.

G. Barbatsis, Reception Theory.

G. Barbatsis, A Textual Analysis of Political Television Ads.

M. Brown, Phenomenology and Historical Research.

Part VIII: Narrative.

G. Barbatsis, Narrative Theory.

T. Goodnow, Using Narrative Theory to Understand the Power of News Photographs.

Part IX: Media Aesthetics.

H. Zettl, Aesthetics Theory.

R. Tiemens, A Content Analysis of Political Speeches on Television.

C. Denton, Examining Documentary Photography Using the Creative Method.

Part X: Ethics.

J.H. Newton, Visual Ethics Theory.

S. Reaves, A Survey of Reactions to Photographic Manipulation.

J.H. Newton, Studying Visual Ethics by Applying a Typology of Visual Behavior.

Part XI: Visual Literacy.

P. Messaris, S. Moriarty, Visual Literacy Theory.

L. Burch, Media Literacy, Aesthetics, and Culture.

Part XII: Cultural Studies.

V. O'Donnell, Cultural Studies Theory.

J.C. Harry, A Burkean Analysis of a Television Promotional Advertisement.

V. O'Donnell, A Cultural Analysis of the Unisys "Monitor Head" Television Commercial.

G. Davey, A Historical Approach to Understanding Documentary Photographs: Dialogue, Interpretation, and Method.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)