Handbook on Electronic Commerce by Michael Shaw, Paperback | Barnes & Noble
Handbook on Electronic Commerce

Handbook on Electronic Commerce

by Michael Shaw
     
 

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The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital

Overview

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Product Details

ISBN-13:
9783540673446
Publisher:
Springer Berlin Heidelberg
Publication date:
06/16/2000
Series:
International Handbooks on Information Systems Series
Edition description:
Softcover reprint of the original 1st ed. 2000
Pages:
723
Product dimensions:
6.10(w) x 9.25(h) x 0.36(d)

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