The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

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Overview

Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each ...

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Overview

Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

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Editorial Reviews

designer Jennifer Perkins

The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter. It is perfect for any crafter thinking of taking that next step and selling their wares. The Handmade Marketplace is also a real page turner and enlightening read for someone who has been in the crafty biz for years.”
designer and author of Sewing Green Betz White

“D.I.Y? Why not?! The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur in one handy, great and very informative guide!”
Amy Butler Design Amy Butler

Kari has thoughtfully created the very best guide book for navigating the craft marketplace. Her personal voice, guided by personal experience is evident throughout the book. You'll feel encouraged, inspired and informed..... totally confident to jump start your own craft business!
BookPage

"For folks who create unique things with a view to getting paid, this book should prove quite useful...for makers at any stage, from just-thinking-about-it to ready-to-quit-my-day-job."
founder of Sublime Stitching and author Embroidere Jenny Hart

It's remarkable to read so much of the information I spent years divining from trial and error between two covers! The Handmade Marketplace isn't just a guide for navigating a very unique and burgeoning market, it's a fascinating record of how so many people in the DIY movement have collectively contributed ideas about running independent businesses with cornerstones of honesty, ethics and above all: personal creativity.
Director and author of Handmade Nation Faythe Levin

The Handmade Market Place is a fantastic resource full of useful tips and guidelines from top D.I.Y. insiders. Their testimonials along with Kari Chapin's easy to follow outline and the fabulous design work of Emily Martin (aka the black apple) makes this book a must have for any makers library.
BookPage
"For folks who create unique things with a view to getting paid, this book should prove quite useful...for makers at any stage, from just-thinking-about-it to ready-to-quit-my-day-job."
designer and author of Sewing Green Betz White
“D.I.Y? Why not?! The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur in one handy, great and very informative guide!”
Amy Butler Design Amy Butler
Kari has thoughtfully created the very best guide book for navigating the craft marketplace. Her personal voice, guided by personal experience is evident throughout the book. You'll feel encouraged, inspired and informed..... totally confident to jump start your own craft business!
founder of Sublime Stitching and author Embroidere Jenny Hart
It's remarkable to read so much of the information I spent years divining from trial and error between two covers! The Handmade Marketplace isn't just a guide for navigating a very unique and burgeoning market, it's a fascinating record of how so many people in the DIY movement have collectively contributed ideas about running independent businesses with cornerstones of honesty, ethics and above all: personal creativity.
Director and author of Handmade Nation Faythe Levin
The Handmade Market Place is a fantastic resource full of useful tips and guidelines from top D.I.Y. insiders. Their testimonials along with Kari Chapin's easy to follow outline and the fabulous design work of Emily Martin (aka the black apple) makes this book a must have for any makers library.
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Product Details

  • ISBN-13: 9781603424776
  • Publisher: Storey Books
  • Publication date: 2/27/2010
  • Pages: 224
  • Product dimensions: 6.40 (w) x 7.40 (h) x 0.70 (d)

Meet the Author

Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She's known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.

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Table of Contents

Introduction
My (All New!) Creative Collective

Part 1 Getting to Know Yourself and Your Business

Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality

Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo

Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help

Part 2 Spreading the Word -- and Images

Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key

Chapter 5: Your Craft Community
Making Connections, Online Communities, Reaching Out to Your Fellow Crafters

Chapter 6: Blogging

Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What’s your Online Look?, Give and Take, Creating an Online Newsletter

Chapter 7: Advertising and Publicity

Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media


Chapter 8: Social Media
Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video

Part 3 Getting Down to Selling

Chapter 9: The Craft Fair Scene
First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair

Chapter 10: Selling in Online Stores
Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments

Chapter 11: Selling In Brick-and-Mortor Stores
Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment

Chapter 12: Get Creative: Other Selling Options and Opportunities
Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns

Parting Advice
Resources
Index

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Customer Reviews

Average Rating 4
( 21 )
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See All Sort by: Showing 1 – 20 of 21 Customer Reviews
  • Posted March 27, 2010

    Everything I wanted to learn about and more I had no idea I needed to know!!

    This book is an immense source of guidance, encouragement, inspiration and friendship!
    A lot of the writters are friends and share their findings, wisdom, insight and laughters to this wonderful guide!You feel like getting on their blog and strick a cyberfriendship with them!
    This very updated book is more than a guide to begin or perfect your steps toward selling your creations, it is a fun companion too! They list everything you need to know and where to join them, how to improve this or that with ladies who are expert in those domaines. This is the book I always wish was out there, understanding of where I come from and where i wish to go, I don't feel like a struggling crafter anymore, this book has equiped me with all the info, tips and encouragements I needed to not give up and insteads knowing what I need to improve, work on and so on!
    All the references, websites and blogs are up to date, the graphics, text and overall design is very appealling to me, and I am considering this book a strong reference to anyone.
    You have a sense of a friendship, like you have joined a new sisterhood of creativity and it is extremly encouraging, uplifting and cheerful!!
    I LOVE this book!

    frenchaccentbymagali.etsy.com

    8 out of 8 people found this review helpful.

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  • Posted February 8, 2011

    A Good Place to Start

    I've sold crafted items off and on for many years and can't help but wonder how much better I would have done had I known the information in this book. Chapin does a great job informing the reader about things such as determining the cost of goods, pricing items, identifying the competition, navigating through the business side of selling crafts, and selling in various venues available to crafters today including Internet stores like Etsy.

    I like that the author keeps the tone of the book upbeat and conversational as she sticks to the facts about the craft business. Chapter topics include basic business practices, branding your business, marketing, making connections in the crafting community, using blogs to promote your craft, advertising and publicity, and using marketing networks and social media. Also covered are the pros and cons of venues for selling such as craft fairs, online stores, brick and mortar stores, and other selling opportunities.

    The tips on how to create a good craft blog and taking photos for using online were helpful. The author includes the advice of successful crafters as well as that of experts in specific fields such as an accountant's general advice on what can be deducted as an expense when filing taxes, etc.

    Although this isn't a detailed business book and won't address every issue one might encounter in running a business, it is one that will answer basic questions specific to the craft business and minimize having to learn from mistakes. I've learned a lot and look forward to implementing the ideas for more success in selling my own creations.

    I received a copy of this book from the publisher for review but the opinion of it is my own and wasn't solicited. If I didn't like the book, I would say so.

    2 out of 2 people found this review helpful.

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  • Posted February 11, 2011

    Great book! I liked the paper cover better....

    I paid a few more dollars but the book is so cool that i couldn't help it. But no matter which one you decide for. It's a great book, great ideas to run your own business and super helpful. If you are into the world of crafts you really need to get it.

    1 out of 1 people found this review helpful.

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  • Posted July 11, 2014

    more from this reviewer

    Maybe it¿s not the have all, end all of books on creating a busi

    Maybe it’s not the have all, end all of books on creating a business – with every possible step in excruciating detail, I honestly feel that the approach of this book is SPOT ON for the artistic people who are reading it!  We're crafty - creative - think outside of the box kind of people.  We want to be inspired AND practical - and this book does that.  It gave great insight into a lot of the little "How To's" that people don't think of - great resources, great ideas, great direction.  But my favorite part?  The little extras – the “Act Now” sections – the little quips, quotes, and questions.  Those thoughtful little “get the creative juices flowing” parts – and the bullet-pointed “hey, this is practical stuff you HAVE to do, so listen here!” parts.  LOVE this book.  HIGHLY recommend this book.  If you are even remotely, just a little bit, maybe – kinda interested in making money at your craft – GET THIS BOOK.

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  • Posted March 26, 2012

    Highly recommend!!

    I enjoyed this book so much. It is filled with valuable information!!

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  • Anonymous

    Posted November 10, 2011

    Great book

    This is the complete starter guide to seeling your handmade goodness. I am a teen,though,and I can't do most off the stuff she talkes about in the social networking chapter.

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