Want a NOOK? Explore Now
Business advice for enterprising crafters, by crafters
No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:
• Developing successful product lines
• Copyrights and trademarks
• Taking perfect product shots
• Using analytics to boost your online sales
• Selling at fairs, shows, and other retail outlets
• Diversifying income through licensing and teaching
• Hiring and outsourcing
Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
Chapter 1 Making Things
The Handmade Movement 11
Fulfilling Work 15
Chapter 2 Starting Your Crafty Biz
Eyes Wide Open 23
Don't Quit Your Day Job-Yet 24
Business Formation 25
A Crafty Education 31
Owning Your Awesome 33
Chapter 3 Learning the Nuts & Bolts
Getting Paid 36
Pricing Your Work 40
Keeping Inventory 43
Accounting 44
Paying Taxes 45
Copyright and Trademark 48
Arranging for Health Insurance and Other Benefits 54
Chapter 4 Creating Something Awesome
Having a Passion for Your Work 58
Meeting a Need 59
Telling a Story 60
Doing Market Research 61
Developing a Product Line 62
Branding Your Business 63
Chapter 5 Selling Online
Chapter 6 Selling at Craft Fairs
Chapter 7 Talking Shop
Chapter 8 Marketing
Chapter 9 Expanding Your Business
Chapter 10 Walking the Work
Resources 170
Index 175
Overview
Business advice for enterprising crafters, by crafters
No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the ...