BN.com Gift Guide

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good / Edition 2

Paperback (Print)
Rent
Rent from BN.com
$20.66
(Save 75%)
Est. Return Date: 02/15/2015
Used and New from Other Sellers
Used and New from Other Sellers
from $59.40
Usually ships in 1-2 business days
(Save 28%)
Other sellers (Paperback)
  • All (18) from $59.40   
  • New (9) from $72.72   
  • Used (9) from $59.40   
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 18 (2 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$59.40
Seller since 2014

Feedback rating:

(1)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2010 Paperback Good

Ships from: Marquette, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$59.45
Seller since 2009

Feedback rating:

(23955)

Condition: Acceptable
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$60.29
Seller since 2011

Feedback rating:

(81)

Condition: Good
2010 Paperback Good NO CD; No Access Code; Some delamination and curling; Minor highlighting, markings and tears; Some edge wear, cover wear, corner wear, scratches, wrinkles, ... discoloration and creases; Unless stated otherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Read more Show Less

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$63.26
Seller since 2014

Feedback rating:

(218)

Condition: Good
Second Edition. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 2-4 business ... days; Standard shipping 7-14 business days. Ships from USA! Read more Show Less

Ships from: Little Rock, AR

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$72.72
Seller since 2008

Feedback rating:

(4531)

Condition: New
New Book. Shipped from UK within 4 to 14 business days. Established seller since 2000.

Ships from: Horcott Rd, Fairford, United Kingdom

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$73.65
Seller since 2014

Feedback rating:

(58)

Condition: New
New book in mint condition.Please allow 3-5 business days for Expedited and 6-8 business days with Standard Shipping method. We do not ship to APO/FPO.

Ships from: SUGAR LAND, TX

Usually ships in 1-2 business days

  • Standard, 48 States
  • Express, 48 States
$74.69
Seller since 2008

Feedback rating:

(17845)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Westminster, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$76.53
Seller since 2009

Feedback rating:

(10631)

Condition: New
New Book. Shipped from US within 4 to 14 business days. Established seller since 2000

Ships from: Secaucus, NJ

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$81.31
Seller since 2011

Feedback rating:

(42)

Condition: New
New in new dust jacket. New book in mint condition. Please allow 3-5 business days for Expedited and 6-8 business days with Standard Shipping method. We do not ship to APO/FPO.

Ships from: Sugar Land, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$94.86
Seller since 2005

Feedback rating:

(4104)

Condition: Good
second Good [ No Hassle 30 Day Returns ] [ Edition: second ] Publisher: SAGE Publications Pub Date: 10/1/2010 Binding: Paperback Pages: 328.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 2
Showing 1 – 10 of 18 (2 pages)
Close
Sort by

Overview

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Read More Show Less

Editorial Reviews

Michele Vancour
“The text is very user-friendly, and helps students grasp concepts and content related to social marketing. The systematic approach is easy for students to follow. The worksheets are fantastic, and the exercises are easy to implement. It is an excellent post-course reference guide for students working in public health/health education.”
Booknews
After distinguishing social from commercial marketing by its altruistic social aims, the president of a San Francisco social marketing firm provides 15 worksheets and details on five steps to "not just business as usual": planning, message and materials development, implementation, and evaluation and feedback. Appends resources; a sample knowledge, attitudes, and behaviors survey; focus group recruitment questionnaire and topic guide; and a readability testing formula. Several references are interspersed in the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9781412953696
  • Publisher: SAGE Publications
  • Publication date: 10/12/2010
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 309
  • Sales rank: 792,663
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.70 (d)

Meet the Author

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master’s degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora.

Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Email: weinreich@social-marketing.com
Web: www.social-marketing.com
Spare Change Blog: www.social-marketing.com/blog/
Twitter: www.twitter.com/Nedra

Read More Show Less

Table of Contents

Foreword
Preface
Acknowledgments
Section I. What Is Social Marketing?
Chapter 1 – Social Marketing Basics
Chapter 2 – Not Just Business as Usual
Chapter 3 – The Social Marketing Mix
Chapter 4 – The Social Marketing Process
Section II. Step 1: Analysis
Chapter 5 – Research in the Social Marketing Process
Chapter 6 – Analysis
Chapter 7 – Conducting Formative Research
Section III. Step 2: Strategy Development
Chapter 8 – Segmenting the Target Audience
Chapter 9 – Building the Social Marketing Strategy
Section IV. Step 3: Program and Communication Design
Chapter 10 – Influencing Behavior by Design
Chapter 11 – Developing Effective Messages
Chapter 12 – Identifying Appropriate Channels
Chapter 13 – Producing Creative Communications
Section V. Step 4: Pretesting
Chapter 14 – Pretesting Principles
Chapter 15 – Conducting the Pretest
Chapter 16 – Using the Pretesting Results
Section VI. Step 5: Implementation
Chapter 17 – Developing an Implementation Plan
Chapter 18 – Planning and Buying Traditional Media
Chapter 19 – Engaging in Social Media
Chapter 20 – Generating Publicity
Chapter 21 – Monitoring Implementation
Section VII. Step 6: Evaluation and Feedback
Chapter 22 – Evaluation Basics
Chapter 23 – Evaluation Design
Chapter 24 – Evaluation Methods
Chapter 25 – Using Feedback to Improve Your Program
Appendix A: Social Marketing Resource List
Appendix B: Sample Knowledge, Attitudes, and Behaviors Survey
Appendix C: Sample Focus Group Recruitment Questionnaire
Appendix D: Sample Focus Group Topic Guide
Appendix E: Readability Testing Formula
Index
About the Author
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)