Hard-Core Management: Revealing the Unwritten Rules


The last 20 years has seen one management fad after another come and go. At the behest of consultants and gurus, businesses have re-engineered, downsized, learnt excellence, developed competencies and created customer-focused strategies.

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The last 20 years has seen one management fad after another come and go. At the behest of consultants and gurus, businesses have re-engineered, downsized, learnt excellence, developed competencies and created customer-focused strategies.

Read More Show Less

Editorial Reviews

From the Publisher
"Jo Owen has mined a rich seam of valuable and pragmatic insight to bring some real sense to the complexities of our modern businesses." — Peter Dixon, Director of Strategy, Deloitte Touche Tohmatsu
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Product Details

  • ISBN-13: 9780749439248
  • Publisher: Kogan Page, Ltd.
  • Publication date: 7/28/2003
  • Pages: 280
  • Product dimensions: 6.38 (w) x 9.20 (h) x 0.84 (d)

Meet the Author

Jo Owen has worked for some of the best companies in the world, including Accenture, Apple, Barclays, Merrill Lynch and Procter & Gamble. He is the bestselling business author of books such as How to Sell, How to Lead and How to Manage. He is also a social entrepreneur working with inner-city schools and ex-convicts in the UK. For his most recent project, he helped corporate executives to share wisdom with tribal leaders from some of the world’s most remote cultures.

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Table of Contents

Introduction 1
Pt. I We know where we are 7
1 We know our customers 9
2 We know our competition 32
3 We understand our financial performance 44
4 We are in control 67
5 We understand management 103
Pt. II We know where we are going 137
6 We are in control of our destiny 139
7 We respond well to change and technology will save us 160
8 We have a strategy 174
Pt. III We know how to get there 189
9 We can change 191
10 We will fix our operations 209
11 We will fix our management 220
Pt. IV So what? 237
12 So what for the business: models of management 239
13 So what for managers 261
14 Conclusions: modern to postmodern management 268
15 Postscript: theory into practice 270
References 277
Index 278
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  • Anonymous

    Posted May 18, 2004

    Highly Recommended!

    This blunt, irreverent book blurts out what many people in business have long suspected: nearly everything you learned in business school is wrong and most of what you read in corporate mission statements and strategic plans makes no sense. Author Jo Owen takes on all of the shibboleths of yesteryear's management literature ¿ romance your customer, communicate, invite change and so on ¿ and demolishes each one. The approach is raw and blatant; it stands in relation to ordinary business books much as punk rock stands in relation to easy listening. The author seems to be saying something no one else has dared to say. But do not confuse the novelty of the presentation with the novelty of the material itself. To some extent, Owen¿s recommendations revise the conventional wisdom of the recent bubble years and replace it with a new and ¿ if not more sober ¿ certainly less effervescent orthodoxy. We recommend taking a thoughtful look. What people are starting to say more and more often, Jo Owen has perhaps expressed with the most originality.

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