Hard Landing : The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

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Flying is An Act of conquest, of defeating the most basic and powerful forces of nature. It unites the violent rage and brute power of jet engines with the infinitesimal tolerances of the cockpit. Airlines take their measurements from the ton to the milligram, from the mile to the millimeter, endowing any careless move - an engine setting, a flap position, a training failure - with the power to wipe out hundreds of lives. Hard Landing is about the men who try to earn a profit from this tightrope act. Because ...
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1995 Hard cover Illustrated. New in fine dust jacket. No Priority in this item. (Hc) Sewn binding. Cloth over boards. 520 p. Contains: Illustrations. Audience: General/trade.

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Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

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Overview

Flying is An Act of conquest, of defeating the most basic and powerful forces of nature. It unites the violent rage and brute power of jet engines with the infinitesimal tolerances of the cockpit. Airlines take their measurements from the ton to the milligram, from the mile to the millimeter, endowing any careless move - an engine setting, a flap position, a training failure - with the power to wipe out hundreds of lives. Hard Landing is about the men who try to earn a profit from this tightrope act. Because running an airline demands a single strategic vision, lest the delicate choreography of planes, people, timetables, and money falter, the airline business both attracts and promotes executives obsessed with control. These are industry chieftains who flourish at the center of all decision making, who love risk, who crave victory, and who are ruthlessly averse to defeat.
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Editorial Reviews

Library Journal
Petzinger, a reporter and editor for the Wall Street Journal, presents a thorough analysis of the growth of the airline industry from the 1930s to the present. He demonstrates in a highly detailed manner the competitive nature of the airline business in such notable battles as those between Robert Crandall (American) and Dick Ferris (United) and between Frank Lorenzo (Texas International) and Herb Kelleher (Southwest). Fueled by the big egos of their respective bosses, the major airlines fell into a financial abyss trying to serve the maximum number of passengers and destinations, only to face rising fuel, labor, and operating costs as well as rising debt-while Southwest Airlines became a model of success and profitability. Petzinger exposes the men behind airline growth and competition, computerization, deregulation, strikes, mergers, and bankruptcies and covers current alliances such as the one between KLM and Northwest. Recommended for public libraries.-William A. McIntyre, New Hampshire Technical Coll. Lib., Nashua
Booknews
Petzinger, a Wall Street Journal reporter and former baggage handler for United Airlines, exposes the inner workings of the airline industry in the decade and half since deregulation, offering a portrait of modern business practices and ethics and the sometimes ruthless industry leaders in their wars against competitors. Annotation c. Book News, Inc., Portland, OR (booknews.com)
David Rouse
Most books (and there are usually two or three new ones a year) on the airline industry treat it as a single entity, describing the effects of deregulation or strikes or fluctuating oil prices. Or else these books profile a specific airline, personifying it by its controversial or flamboyant owner or CEO. Petzinger, though, combines both approaches. He portrays the airline industry as a boy's club run by only a handful of egotistical, ambitious, and arrogant men. Petzinger, once a baggage handler for United Airlines and now "Wall Street Journal" reporter and editor, colorfully chronicles the changing alliances and enmities of these men as they battle to "win at any cost" and change the way the world travels.
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Product Details

  • ISBN-13: 9780812921861
  • Publisher: Crown Publishing Group
  • Publication date: 11/7/1995
  • Edition number: 1
  • Pages: 520
  • Product dimensions: 6.49 (w) x 9.56 (h) x 1.76 (d)

Customer Reviews

Average Rating 4.5
( 3 )
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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted September 22, 2008

    Great Start but repetitious

    I purchased this book due to my love of aviation and airlines in general and in all fairness this book is packed with a great deal of information on the inner workings of some of the biggest airlines with an emphasis on some of the even bigger personalities in charge of those airlines (i.e. Crandall, Lorenzo, etc.) However, after a little over halfway through the book I noticed a great deal of repetition and the author seemed to be going over previous chapter themes in an only slightly different light.

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  • Anonymous

    Posted October 31, 2005

    Great book

    This was the greatest aviation themed book I HAVE EVER READ! Was very insightful and gave information on the history of the airline industry and why it is like it is today.

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  • Anonymous

    Posted September 21, 2000

    Great Book

    Must read for anyone in business, especially aviation. Great background on how the airlines got started, the personalities behind the airlines, and what really goes on behind the scenes. Thank you, Mr. Petzinger, for writing such a magnificent book on such a great industry.

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  • Anonymous

    Posted October 9, 2011

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  • Anonymous

    Posted March 27, 2012

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  • Anonymous

    Posted January 20, 2011

    No text was provided for this review.

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