Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

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More About This Book

Overview

In this updated paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines. 416 pp. Radio drive-time pubilcity. 20,000 print.

Editorial Reviews

Library Journal
Petzinger, a reporter and editor for the Wall Street Journal, presents a thorough analysis of the growth of the airline industry from the 1930s to the present. He demonstrates in a highly detailed manner the competitive nature of the airline business in such notable battles as those between Robert Crandall (American) and Dick Ferris (United) and between Frank Lorenzo (Texas International) and Herb Kelleher (Southwest). Fueled by the big egos of their respective bosses, the major airlines fell into a financial abyss trying to serve the maximum number of passengers and destinations, only to face rising fuel, labor, and operating costs as well as rising debt-while Southwest Airlines became a model of success and profitability. Petzinger exposes the men behind airline growth and competition, computerization, deregulation, strikes, mergers, and bankruptcies and covers current alliances such as the one between KLM and Northwest. Recommended for public libraries.-William A. McIntyre, New Hampshire Technical Coll. Lib., Nashua

Product Details

  • ISBN-13: 9780812928358
  • Publisher: Crown Publishing Group
  • Publication date: 12/28/1996
  • Pages: 594
  • Sales rank: 196,157
  • Product dimensions: 5.52 (w) x 8.25 (h) x 1.30 (d)

Customer Reviews

Average Rating 4.5
( 6 )

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Sort by: Showing all of 6 Customer Reviews

  • Anonymous

    Posted September 22, 2008

    Great Start but repetitious

    I purchased this book due to my love of aviation and airlines in general and in all fairness this book is packed with a great deal of information on the inner workings of some of the biggest airlines with an emphasis on some of the even bigger personalities in charge of those airlines (i.e. Crandall, Lorenzo, etc.) However, after a little over halfway through the book I noticed a great deal of repetition and the author seemed to be going over previous chapter themes in an only slightly different light.

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  • Anonymous

    Posted October 31, 2005

    Great book

    This was the greatest aviation themed book I HAVE EVER READ! Was very insightful and gave information on the history of the airline industry and why it is like it is today.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted September 21, 2000

    Great Book

    Must read for anyone in business, especially aviation. Great background on how the airlines got started, the personalities behind the airlines, and what really goes on behind the scenes. Thank you, Mr. Petzinger, for writing such a magnificent book on such a great industry.

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  • Anonymous

    Posted October 9, 2011

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  • Anonymous

    Posted March 27, 2012

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  • Anonymous

    Posted January 20, 2011

    No text was provided for this review.

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