- Shopping Bag ( 0 items )
Associate Professor of Computer Sciences, Florida Institute of Technology
"Mr. Usmani's "swarm-moves" model appeals to supermarkets because it increases sales without the need to give people discounts. And it gives shoppers the satisfaction of knowing that they bought the "right" product-that is, the one everyone else bought."
"By calling attention to the interactions between consumers, this work suggests many new, fascinating research questions."
-Matthew J. Salganik
Assistant Professor, Department of Sociology, Princeton University
Posted April 15, 2007
I like the thesis very much, it shows me the amazing world of supermarkets alongwith the tactics they used to make customers buy more and more on impulse. A nice read on the science of Impulse Shopping. 5 starsWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.