Virtually Free Marketing: Harnessing the Power of the Web for your Small Business by Philip R. Holden | Paperback | Barnes & Noble
Harnessing the Power of He Web for Your Small Business: Virtually Free Marketing

Harnessing the Power of He Web for Your Small Business: Virtually Free Marketing

by Philip R. Holden
     
 

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For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.

Virtually Free Marketing takes the reader step-by-step through marketing and selling their

Overview

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.

Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:
understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online
Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

Product Details

ISBN-13:
9781408100721
Publisher:
A&C Black Publishers, Ltd.
Publication date:
11/01/2009
Pages:
272
Product dimensions:
5.00(w) x 7.70(h) x 0.80(d)

Meet the Author

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.

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