Harnessing the Power of He Web for Your Small Business: Virtually Free Marketing

Overview


For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.

Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, ...

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Virtually Free Marketing: Harnessing the power of the Web for your small business

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Overview


For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.

Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:

understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online

Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

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Product Details

  • ISBN-13: 9781408100721
  • Publisher: A&C Black Publishers, Ltd.
  • Publication date: 11/1/2009
  • Pages: 160
  • Product dimensions: 5.00 (w) x 7.70 (h) x 0.80 (d)

Meet the Author


Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.
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Table of Contents

1 Marketing and the 'new' Web 1

2 What kind of marketing are you doing? 11

3 Start a blog now 29

4 The simplest way to a website 51

5 The big three ... again (and what they can do for you) 72

6 Selling through eBay and Amazon 91

7 Promotion online ... and off 126

8 Facebook - social networking for beginners 153

9 MySpace, Bebo, Ning and the rest 178

10 Using video, photos and other media 196

11 Finding virtually free and cheap services online 209

12 Other ways of working ... 220

13 Afterword: Tomorrow's Web - the weird and wonderful 242

App What you will need 246

Index 251

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