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Virtually Free Marketing: Harnessing the Power of the Web for your Small Business
     

Virtually Free Marketing: Harnessing the Power of the Web for your Small Business

by Philip R. Holden
 

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Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.

Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made

Overview

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.

Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

Product Details

ISBN-13:
9781408105504
Publisher:
Bloomsbury USA
Publication date:
01/01/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
File size:
9 MB

Meet the Author

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.
Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.

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