Harry Potter: The Story of a Global Business Phenomenon

( 28 )
Hardcover
$45
BN.com price
Marketplace (New and Used)
from
$10.38
$45.00 List Price (Save 77%)
Usually ships in 1-2 business days
All (19)  
Used (12)  
New (7)  
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 19 (2 pages)
$10.38
(Save 77%)
PlumCircle PA
Seller since 2005

Feedback rating:

(4429)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
2008 Hardcover Very good Publisher overstock. If like new or lesser condition-may have remainder mark. Unread book with minor shelf wear.

Ships from: West Mifflin, PA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$12.50
(Save 72%)
New Chapter Recycling
Seller since 2010

Feedback rating:

(3293)

Condition: Good

Ships from: Lakewood, WA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$12.59
(Save 72%)
New Chapter Recycling
Seller since 2010

Feedback rating:

(3293)

Condition: Very Good

Ships from: Lakewood, WA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$18.48
(Save 59%)
Extremely_Reliable
Seller since 2007

Feedback rating:

(3210)

Condition: Very Good
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$22.75
(Save 49%)
Sandman Book Company
Seller since 2010

Feedback rating:

(87)

Condition: Good
023020323X Used, in good condition. Book only. May have interior marginalia or previous owner's name.

Ships from: Punta Gorda, FL

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$27.26
(Save 39%)
EuroBooks
Seller since 2008

Feedback rating:

(3504)

Condition: Acceptable
Shipped from UK in 4 to 14 business days. Established seller since 2000

Ships from: Horcott Rd, Fairford, United Kingdom

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$30.75
(Save 32%)
Crashing Rocks Bookstore
Seller since 2012

Feedback rating:

(9)

Condition: Good
Hardcover Good 023020323X Used, in good condition. Book only. May have interior marginalia or previous owner's name.

Ships from: Punta Gorda, FL

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$33.00
(Save 27%)
Buybreak
Seller since 2010

Feedback rating:

(359)

Condition: New
New Book, Unread, Tight Binding, May have some shelf wear or remainder mark. Prompt shipping, buy with confidence.

Ships from: Deer Park, NY

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$38.38
(Save 15%)
German Books Etc
Seller since 2009

Feedback rating:

(43)

Condition: New
Shipped from UK in 4 to 14 business days. Established seller since 2000

Ships from: Fairford, United Kingdom

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$39.97
(Save 11%)
Better World Books UK
Seller since 2010

Feedback rating:

(34)

Condition: Very Good
Very Good Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is ... shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Dunfermline, United Kingdom

Usually ships in 1-2 business days

  • •Canadian
  • •Standard, 48 States
  • •Standard (AK, HI)
Page 1 of 2
Showing 1 – 10 of 19 (2 pages)
Close
Sort by
NOOK Book (eBook)
$43
BN.com price

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

More About This Book

Overview

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

Product Details

  • ISBN-13: 9780230203235
  • Publisher: Palgrave Macmillan
  • Publication date: 6/15/2008
  • Pages: 216
  • Sales rank: 717,347
  • Product dimensions: 6.10 (w) x 9.30 (h) x 0.90 (d)

Meet the Author

SUSAN GUNELIUS is President & CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at www.WomenOnBusiness.com and her company blog at www.keysplashcreative.com/category/blog.

Table of Contents

The Making of a Global Literary Phenomenon
• The Book that Lived
• The Value of a Good Product (Setting the Stage for Marketing and Promotion)
• The Buzz Begins
• Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion)
• Harry Potter's Influence on Print Publishing
• Harry Potter's Influence on Movies and Television
• Harry Potter's Influence on Retail
* Harry Potter's Influence on Merchandising
• Harry Potter's Influence Online
• Harry Potter Becomes a Theme Park and More
• Harry Potter's Global Business and Personal Influence
• Predecessors to Harry Potter?s Success (Who Else Has Gotten It Right or Wrong?)
• What's Next for Harry Potter and the World Affected by The Boy Who Lived?
• Conclusion: The Recreation of a Literary Phenomenon

Customer Reviews

Average Rating 2
( 28 )

Rating Distribution

5 Star

(3)

4 Star

(3)

3 Star

(0)

2 Star

(3)

1 Star

(19)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

See All Sort by: Showing 1 – 20 of 28 Customer Reviews

  • Anonymous

    Posted December 20, 2011

    Save your money

    I think this book offers interesting tidbits about J.K. Rowling, but that's about all it can garner for praise. It is extremely repetitive, particularly on interrelated entries about Rowling. Half of the a-to-z list comprises of non-magical entries (such as "Scholastic" or "Jessica"). It's pretty skimpy when it comes to actually explaining the things mentioned in the Harry Potter books (such as descriptions of different spells; they rarely get a comlete sentence). At times, it was even painfully inaccurate; I cringed when Professor Sprout was consistently referred to as "he." As an avid Harry fan, I bought this hoping for a detailed list that could perhaps teach me more about the world of Harry Potter, but I think I should have saved my money, as I felt that I knew more about the things on the list than the author of the book did.

    3 out of 4 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 9, 2011

    43$ really

    So much money

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 5, 2011

    Not a good price

    Bad!!!

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 28, 2011

    :(

    :(

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted July 22, 2011

    ....

    I find it sad that there are more harry potter analysis books than harry potterbooks themselves. They are making it difficult to find a decent harry potter book of your nook :(

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 29, 2012

    Hi

    Two words: RIP OFF!!!!!!!!!!!!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 25, 2012

    Waste of your frecen money and time

    H

    1 out of 4 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 21, 2012

    Retarded!!!!!!!

    Stupidets book on planet

    1 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted July 31, 2011

    Sucked

    Sucked hated the price

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted March 24, 2011

    Suckage

    seriously

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 1, 2011

    too spensive

    book suck big time

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted April 12, 2009

    more from this reviewer

    I Also Recommend:

    9781416554950

    Obviously Targeted for a Specific Audience

    I have a growing collection of Harry Potter analysis books and this is one that I heard about from the Azkatraz 2009 website which stated that the author would be giving a lecture off-site at that conference. I looked up the book and ordered it after some thinking.

    This book is good if you like to read about the entire Potter phenomenon - not just the books. So if you like analysis of the canon and Rowling's interviews, this book is not for you. Also, it is published by palgrave-macmillan and has the tone of a textbook (I can see it being used at the college level), and so passages are redundant to drive home points in a student's mind.

    Other than that, let me tell you some good thing about this book: it presents pretty up-to-date information on Harry Potter as a brand and its sales records. Instead of focusing on the actual releases of books, it looks at sales strategies: how the embargos worked, the release dates of movies/books/video games, Rowling as brand guardian, etc. However, this is just the latest information. For example, it only has the status of the Potter brand up through the fifth movie release and the Deathly Hallows book release. No doubt this will have to be expanded for a second edition after the release of all eight films based on the seven books and the Deathly Hallows paperback release, as well as the opening of the theme park. The theme park is mentioned, but at the moment it's still being built, so a lot of that information will be needed for another edition. Luckily that will make this book longer than it's 150 pages or so of actual text (there's a long bibliography).

    I don't know if you'd want to wait for a newer edition in 2011 after the opening of the park and the release of the last film, but who knows if there will be one. At the moment, hardcover is the only format, and so the book is pricey, but to those of us who just can't get enough of Potter, we know that some of these books are just going to be expensive and that's the way it is.

    As a couple of side notes: the author has a video up on youtube.com (just search "Susan Gunelius") in which she talks about this book, and the editing on this book is very well done.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 12, 2012

    Worst book ever

    NEVER GET IT!!this book is horrible. Actual series of hp is good

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 4, 2012

    NOOOOO!!!!!!!!!!!!!

    Its not!!!!!!¿¿

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted March 10, 2012

    This book is not retarted

    This book is about how harry potter got to be the bestselling book in the WORLD. Soo not retarted.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 13, 2012

    Confused

    Is this a reall harry portter book?

    0 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted August 11, 2011

    Not worth it

    Who buys that

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted July 10, 2011

    Is this evin Harry Potter?

    Or is it the guy in rohde* island *sorry for the bad spelling

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 19, 2009

    No text was provided for this review.

  • Anonymous

    Posted April 6, 2010

    No text was provided for this review.

See All Sort by: Showing 1 – 20 of 28 Customer Reviews
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit