Marketer's Toolkit: The 10 Strategies You Need To Succeed

by Harvard Business Review

Overview

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Product Details

ISBN-13:	9781591397625
Publisher:	Harvard Business Review Press
Publication date:	02/01/2006
Series:	Harvard Business Essentials
Pages:	229
Product dimensions:	8.88(w) x 11.04(h) x 0.72(d)