Harvard Business Review on Brand Management by Harvard Business School Press, Harvard Business Review |, Paperback | Barnes & Noble
Harvard Business Review on Brand Management

Harvard Business Review on Brand Management

by Harvard Business School Press, Harvard Business Review
     
 

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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.

Overview

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.

Product Details

ISBN-13:
9781578511440
Publisher:
Harvard Business Review Press
Publication date:
08/28/1999
Series:
Harvard Business Review Paperback Series
Pages:
204
Product dimensions:
5.40(w) x 8.10(h) x 0.80(d)

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