Harvard Business Review on Green Business Strategy

Harvard Business Review on Green Business Strategy

by Harvard Business School Press
     
 

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option;

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Overview

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially responsible strategy at the top of your CEO's agenda.

The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

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Product Details

ISBN-13:
9781422121085
Publisher:
Harvard Business Review Press
Publication date:
10/08/2007
Series:
Harvard Business Review Paperback Series
Pages:
213
Product dimensions:
5.40(w) x 8.20(h) x 0.70(d)

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