Harvard Business Review on Greening Your Business Profitably [NOOK Book]

Harvard Business Review on Greening Your Business Profitably

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Overview


Protect the earth and your bottom line.

If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Craft strategy to compete on green turf

- Redesign your business model, products, and processes to

achieve green goals

- Parlay your efforts into lower costs and higher revenues

- Capture more value from clean-tech investments

- Launch sustainability programs with impact

- Synchronize green initiatives by overhauling your supply chain

- Engage constructively with environmental activist groups

- Mitigate the risks of climate change
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Product Details

  • ISBN-13: 9781422172087
  • Publisher: Harvard Business Review Press
  • Publication date: 4/12/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 272
  • File size: 2 MB

Meet the Author


If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

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Table of Contents

Why Sustainability Is Now the Key Driver of Innovation Ram Nidumolu C.K. Prahalad M.R. Rangaswami 1

Growing Green: Three Smart Paths to Developing Sustainable Products Gregory Unruh Richard Ettenson 23

How to Jump-Start the Clean-Tech Economy Mark W. Johnson Josh Suskewicz 41

The Sustainability Imperative David A. Lubin Daniel C. Esty 63

Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility Michael E. Porter Mark R. Kramer 87

The Greening of Petrobras José Sergio Gabrielli de Azevedo 127

A Road Map for Natural Capitalism Amory B. Lovins L. Hunter Lovins Paul Hawken 139

Don't Tweak Your Supply Chain-Rethink It End to End Hau L. Lee 177

Timberland's CEO on Standing Up to 65,000 Angry Activists Jeff Swartz 197

Competitive Advantage on a Warming Planet Jonathan Lash Fred Wellington 211

Index 239

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