Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

by Harvard Business Review
     
 

View All Available Formats & Editions

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable-but don't have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Turn angry customers into

Overview

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable-but don't have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Turn angry customers into loyal advocates

Get more people to recommend you

Boost customer satisfaction by satisfying your employees

Focus on profitable customers-whether they're loyal or not

Invest in the right CRM technology for your business

Mine customer data for more effective marketing

Increase your customers' lifetime value

Product Details

ISBN-13:
9781422162521
Publisher:
Harvard Business Review Press
Publication date:
04/12/2011
Pages:
240
Sales rank:
1,196,350
Product dimensions:
5.40(w) x 8.10(h) x 0.70(d)

Meet the Author


If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >