Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

by Harvard Business Review
     
 

View All Available Formats & Editions

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.


This collection of HBR articles will help you:

- Turn angry

Overview

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.


This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

Product Details

ISBN-13:
9781422171967
Publisher:
Harvard Business Review Press
Publication date:
02/24/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
File size:
2 MB

Meet the Author

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review books are for you. Each is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >