Harvard Business Review on Increasing Customer Loyalty [NOOK Book]

Overview


How do you keep your customers coming back-and get them to ...
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Harvard Business Review on Increasing Customer Loyalty

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Overview


How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

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Product Details

  • ISBN-13: 9781422171967
  • Publisher: Harvard Business Review Press
  • Publication date: 2/24/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • Sales rank: 727,756
  • File size: 2 MB

Meet the Author


If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review books are for you. Each is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
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Table of Contents


Stop Trying to Delight Your Customers
Companies and the Customers Who Hate Them
The One Number You Need to Grow
Putting the Service-Profit Chain to Work
The Mismanagement of Customer Loyalty
CRM Done Right
Diamonds in the Data Mine
Want to Perfect Your Company's Service? Use Behavorial Science
Best Face Forward
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