Harvard Business Review on Inspiring & Executing Innovation

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Overview


Fresh ideas can mean big profits--but only if they make it to market and sell.

If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Decide which ideas are worth pursuing

- Adapt offerings from the developing world to wealthy markets

-...

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Overview


Fresh ideas can mean big profits--but only if they make it to market and sell.

If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Decide which ideas are worth pursuing

- Adapt offerings from the developing world to wealthy markets

- Plan all-new ventures by testing and tweaking

- Tailor your efforts to meet customers' most pressing needs

- Make inexpensive products on a vast scale

- Measure and improve innovation performance

- Avoid classic pitfalls such as stifling innovation with rigid processes

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Product Details

  • ISBN-13: 9781422162613
  • Publisher: Harvard Business Review Press
  • Publication date: 5/31/2011
  • Pages: 272
  • Product dimensions: 5.40 (w) x 8.20 (h) x 0.80 (d)

Meet the Author


If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
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Table of Contents

Innovation's Holy Grail C.K. Prahalad R.A. Mashelkar 1

Stop the Innovation Wars Vijay Govindarajan Chris Trimble 25

How GE Is Disrupting Itself Jeffrey R. Immelt Vijay Govindarajan Chris Trimble 47

The Customer-Centered Innovation Map Lance A. Bettencourt Anthony W. Ulwick 69

The Innovation Value Chain Morten T. Hansen Julian Birkinshaw 89

Is It Real? Can We Win? Is It Worth Doing? George S. Day 119

Innovation: The Classic Traps Rosabeth Moss Kanter 149

Discovery-Driven Planning Rita Gunther McGrath Ian C. MacMillan 183

The Discipline of Innovation Peter F. Drucker 207

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things Clayton M. Christensen Stephen P. Kaufman Willy C. Shih 225

Index 247

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 6, 2011

    Inspiring

    Really great pieve of work. It challenges conventional wisdom and focuses on inclusive businesses which we really need.

    Was this review helpful? Yes  No   Report this review
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