Harvard Business Review on Reinventing Your Marketing

Harvard Business Review on Reinventing Your Marketing

by Harvard Business Review
     
 

Stop pushing products-and start cultivating customer relationships.

If you need the best practices and ideas for marketing today-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Figure out what business you're really in

Collaborate with

Overview

Stop pushing products-and start cultivating customer relationships.

If you need the best practices and ideas for marketing today-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Figure out what business you're really in

Collaborate with customers to meet current and future needs

Create products that perform the jobs people need to get done

Get a bird's-eye view of your brands' strengths and weaknesses

Tap a market that's larger than China and India combined

Deliver superior value to your B2B customers

End the war between sales and marketing

Product Details

ISBN-13:
9781422162552
Publisher:
Harvard Business Review Press
Publication date:
05/10/2011
Pages:
272
Product dimensions:
5.40(w) x 8.20(h) x 0.80(d)

Meet the Author


If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

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