Harvard Business Review on Thriving in Emerging Markets

Overview


Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your ...

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Harvard Business Review on Thriving in Emerging Markets

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Overview


Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably

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Product Details

  • ISBN-13: 9781422162637
  • Publisher: Harvard Business Review Press
  • Publication date: 5/31/2011
  • Pages: 272
  • Sales rank: 922,952
  • Product dimensions: 5.40 (w) x 8.20 (h) x 0.80 (d)

Meet the Author


If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
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Table of Contents

New Business Models In Emerging Markets Matthew J. Eyring Mark W. Johnson Hari Nair 1

China vs the World Thomas M. Hout Pankaj Ghemawat 21

Is It Too Late to Enter China? Edward Tse 47

How Local Companies Keep Multinationals at Bay Arindam K. Bhattacharya David C. Michael 65

China + India: The Power of Two Tarun Khanna 99

The Battle for Female Talent in Emerging Markets Sylvia Ann Hewlett Ripa Rashid 125

Making Better Investments at the Base of the Pyramid Ted London 141

Strategies That Fit Emerging Markets Tarun Khanna Krishna G. Palepu Jayant Sinha 163

The Hidden Risks in Emerging Markets Witold J. Henisz Bennet A. Zelner 203

Managing Risk in an Unstable World Ian Bremmer 223

Index 247

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