Heads in Beds: Hospitality and Tourism Marketing / Edition 1

Heads in Beds: Hospitality and Tourism Marketing / Edition 1

by Ivo Raza
     
 

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ISBN-10: 0131101005

ISBN-13: 9780131101005

Pub. Date: 05/18/2004

Publisher: Pearson

This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not

Overview

This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

Product Details

ISBN-13:
9780131101005
Publisher:
Pearson
Publication date:
05/18/2004
Edition description:
New Edition
Pages:
272
Product dimensions:
6.90(w) x 9.00(h) x 0.70(d)

Table of Contents

1. Hospitality & Marketing.

2. The Market.

3. Products.

4. Branding.

5. Advertising.

6. How to Create Better Brochures and Collateral Materials.

7. Public Relations.

8. Promotions.

9. 25 Proven Ways to Reach Travel Agents.

10. COOP Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour-Operators.

11. Internet Marketing.

12. Loyalty Marketing.

13. Marketing Operations.

14. Behind the Budget.

Appendix: The Marketing Plan.

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