Health and the Rhetoric of Medicine / Edition 3

Health and the Rhetoric of Medicine / Edition 3

by Judy Z. Segal
     
 

ISBN-10: 0809326779

ISBN-13: 9780809326778

Pub. Date: 12/28/2005

Publisher: Southern Illinois University Press

Assessing rhetorical principles of contemporary health issues

Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and mi­graine sufferers are tainted with the history of the “migraine personality,” maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of per­suasion.

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Overview

Assessing rhetorical principles of contemporary health issues

Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and mi­graine sufferers are tainted with the history of the “migraine personality,” maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of per­suasion.

 

Health and the Rhetoric of Medicine explores per­sistent health conditions that resist conventional medical solutions. Using a range of rhetorical prin­ciples, Segal analyzes how patients and their illnesses are formed within the physician/patient relationship. The intractable problem of a patient’s rejection of a doctor’s advice, says Segal, can be considered a rhe­torical failure—a failure of persuasion.

Examining the discourse of medicine through case studies, applications, and analyses, Segal illus­trates how illnesses are described in ways that limit

patients’ choices and satisfaction. She also illuminates psychiatric conditions, infectious diseases, genetic testing, and cosmetic surgeries through the lens of rhetorical theory.

 

Health and the Rhetoric of Medicine bridges criti­cal analysis for scholarly, professional, and lay audi­ences. Segal highlights the persuasive element in di­agnosis, health policy, illness experience, and illness narratives. She also addresses questions of direct-to-consumer advertising of prescription drugs, the role of health information in creating the “worried well” and problems of trust and expertise in physician/patient relationships. A useful resource for critical common sense in everyday life, the text provides an effective examination of a society increasingly influ­enced by the rhetoric of health and medicine.

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Product Details

ISBN-13:
9780809326778
Publisher:
Southern Illinois University Press
Publication date:
12/28/2005
Edition description:
1st Edition
Pages:
232
Product dimensions:
6.00(w) x 9.00(h) x 0.75(d)

Table of Contents


Acknowledgments     ix
Introduction: The What, Why, and How of a Rhetoric of Medicine     1
A Kairology of Biomedicine     21
Patient Audience: The Rhetorical Construction of the Migraineur     37
The Epideictic Rhetoric of Pathography     59
Hypochondria as a Rhetorical Disorder     74
A Rhetoric of Death and Dying     91
Values, Metaphors, and Health Policy     115
The Problem of Patient "Noncompliance": Paternalism, Expertise, and the Ethos of the Physician     133
Conclusion: The Usefulness of a Rhetoric of Medicine     153
Notes     161
Works Cited     187
Index     211

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