Health and Wellness Tourism

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Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today’s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.

A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.

This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.

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Product Details

  • ISBN-13: 9780750683432
  • Publisher: Taylor & Francis
  • Publication date: 10/24/2008
  • Pages: 416
  • Product dimensions: 7.30 (w) x 9.60 (h) x 0.80 (d)

Table of Contents

Part One: History, Definitions and Scope

Chapter One: Introduction
Chapter Two: Historical Overview
Chapter Three: Contemporary Definitions
Chapter Four: Leisure, Lifestyle and Tourism
Chapter Five: Typologies of Health and Wellness Tourism
Chapter Six: An International and Regional Analysis

Part Two: Managing and Marketing Health and Wellness Tourism

Chapter Seven: Demand, Motivations and Profiles
Chapter Eight: Planning and Development
Chapter Nine: Managing Destinations and Sites
Chapter Ten: Reaching Customers
Chapter Eleven: Product Development
Chapter Twelve: Conclusions: The Future of Health and Wellness Tourism

Part Three: Operational and Management Issues in Health and Wellness Tourism
Case One: Heritage of Spa and Health Tourism in Russia(Petroune, I. & Yachina, E.)
Case Two: The Health Spa Resort Rogaška Slatine Returned to its Past Glory (Lebe, S.)
Case Three: Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium (Smith, M)
Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages? (Joukes, V.)
Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy (Ferrari, S.)
Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino, A. & Kangas, H.)
Case Seven: Sao Pedro do Sul Thermal Centre: between Health and Wellness(Gustavo N.)
Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried, I.)
Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman, A.)
Case Ten: Peninsula Hot Springs – a New Spa Tourism Experience ‘Down Under’
( Laing, J.)
Case Eleven: Ayurvedic Health Tourism in Kerala, India (Hannam, K.)
Case Twelve: Hot Springs in Japanese Domestic and International Tourism (Rátz, T.)
Case Thirteen: CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences(Chan, J.)
Case Fourteen: The Big Chill Festival, England, UK (Laws, C.)
Case Fifteen: The Growing Yoga Community in the Netherlands(Gerritsma, R.)
Case Sixteen: Medical Tourism in India: A Case Study of Apollo Hospitals(George, B.)
Case Seventeen: Business Tourism(Davidson, R.)

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