Health Care Marketing: A Foundation for Managed Quality / Edition 3

Health Care Marketing: A Foundation for Managed Quality / Edition 3

by Philip D. Cooper, Cooper
     
 

ISBN-10: 0834205270

ISBN-13: 9780834205277

Pub. Date: 03/29/1994

Publisher: Jones & Bartlett Learning, LLC

Health Care Marketing: A Foundation for Managed Quality builds on trad ition and delivers the very latest answers to the whats, whys, and how s of making effective marketing a reality in your health care organiza tion. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single

Overview

Health Care Marketing: A Foundation for Managed Quality builds on trad ition and delivers the very latest answers to the whats, whys, and how s of making effective marketing a reality in your health care organiza tion. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

Product Details

ISBN-13:
9780834205277
Publisher:
Jones & Bartlett Learning, LLC
Publication date:
03/29/1994
Edition description:
REV
Pages:
526
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Contents: HEALTH CARE MARKETING * Health Care Marketing: The Concept and Focus * The Concept of Health Care Marketing * Internal and External Issues * DEVELOPMENT AND TRENDS * The Future of "Marketing" Health Care Services * Cost Control Development * Market Development * Market Segmentation * Other Developments * Trends: Ethics * Trends: The Aging Population * Trends: Health Awareness, Education, and Consciousness * Trends: Corporate Social Responsibility * Trends: Crisis Management * THE HEALTH MARKETING TOOLS * The Tools of Health Care Marketing: The CAPS * Market Research Cost/Consideration for Services * Access to Health Care * Promotion Service Development/Elimination * STRATEGIC HEALTH CARE MARKETING * Strategic Health Care Marketing Audit * Strategic Marketing Planning

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