Health Communication in the 21st Century / Edition 1

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Health Communication in the 21st Century provides an in-depth look at one of the fastest growing areas of the communication field. Written in an engaging style by three experts in the field, this text explores how different aspects of health and communication processes are intertwined in complex ways. Covering traditional areas of research and current issues, the text demonstrates how better understanding the communication of health care issues can improve health outcomes.

Real life cases illustrate concepts, and resources such as a glossary and discussion questions are included to reinforce learning. Throughout, the authors draw on a decade of experience at the local, national, and international levels to highlight current and significant advances in health communications. Uniquely integrates cutting edge health communication research with communication theory, Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage, Provides strategies for hospitals, HMOs, and other health care institutions to effectively communicate with patients, Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults, Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary.

About the Author:
Kevin B. Wright is Associate Professor in the Department of Communication at the University of Oklahoma

About the Author:
Lisa Sparks is Professor of Communication at Chapman University, Orange,CA

About the Author:
H. Dan O'Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma

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Product Details

  • ISBN-13: 9781405155946
  • Publisher: Wiley
  • Publication date: 11/13/2007
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 344
  • Product dimensions: 6.80 (w) x 9.70 (h) x 0.80 (d)

Table of Contents

Introduction     1
Overview of Communication and Health     3
Arguments for the Need to Study Health Communication     4
Defining Health Communication     5
A Brief History of Health Communication Research     6
Current Challenges to the Healthcare System and the Role of Health Communication Research     9
Overview of the Book     12
Summary     14
Interpersonal Perspectives     17
Provider-Patient Communication     19
Provider and Patient Views of Health and Healthcare     20
Provider Perspective     20
Patient Perspective     27
Provider-Patient Interaction     32
Improving Provider-Patient Communication     35
Outcomes of Provider-Patient Communication     37
Communication and Medical Malpractice Lawsuits     39
Summary     40
Caregiving and Communication     46
Caregiving     47
Hospice and Palliative Care     54
Attitudes Towards Death and Dying     60
Summary     65
Social, Cultural, and Organizational Contexts     73
Social Support and Health     75
Types and Functions of Social Support     76
Models of Social Support and Health     79
Perceptions of Support Providers     83
Strong Tie Versus Weak Tie Support Networks     85
The Role of Communication in the Social Support Process     87
Support Groups for People with Health Concerns     89
Communication Processes within Support Groups     92
Summary     95
Culture and Diversity Issues in Healthcare     101
Patient Diversity     102
Cultural Differences in Concepts of Health and Medicine     103
Recognizing Cultural Diversity in Health Beliefs     106
Alternative Medicine     107
Spirituality, Culture, and Health     110
Social Implications of Illness     112
Changing Social Perceptions of Health Issues through Communication     115
Provider Diversity     118
Summary     119
Communication and Healthcare Organizations     126
Healthcare Organizations as Systems     127
Types of Healthcare Organizations     130
Communication within Healthcare Organizations     132
Healthcare Organization Culture     135
Influences on Healthcare Organization Communication     137
Provider Stress, Conflict, and Support within Healthcare Organizations     145
Summary     148
Influences of Technologies and Media     153
New Technologies and Health Communication     155
Health Information on the Internet     156
New Technologies and Patient-Patient Communication     159
New Technologies and Provider-Provider Communication     162
New Technologies and Provider-Patient Communication     168
New Technologies and Health Campaigns     172
Summary     173
Mass Communication and Health     179
Two Perspectives of Media Influence     180
Needs Fulfilled by the Mass Media Concerning Health     181
Media Usage, Health Portrayals, and Health Behaviors     184
Health News Stones in the Media     193
Summary     197
Risk, Campaigns, Communities, and Teams     205
Risk and Crisis Communication     207
Defining Risk Communication     208
Global and Large-Scale Health Threats     209
At-Risk Communities within the United States     216
Communication Strategies for Addressing Health Risks     220
Community-Based Health Initiatives for At-Risk or Marginalized Populations      224
Risk Communication Strategies at the Provider-Patient Level     226
Summary     228
Health Campaigns and Community Health Initiatives     233
Campaign Goals     234
Theoretical Approaches to Health Campaigns     235
The Process of Conducting a Health Campaign     243
Formative Campaign Evaluation     254
Summary     257
Interdisciplinary Healthcare Teams     262
Diversity of Healthcare Professionals     262
Importance of Interdisciplinary Teams     263
Continuum of Healthcare Teams     265
Model of Synergistic Healthcare Teams     267
Summary     281
Contexts, Challenges, and Choices     285
Emerging Health Communication Contexts and Challenges     287
Health Literacy     287
Breaking Bad News     289
Health Communication and Older Adults     293
Summary     307
Index     321
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