Health Communication in the New Media Landscape

Health Communication in the New Media Landscape

by Jerry C. Parker
     
 

ISBN-10: 0826101224

ISBN-13: 9780826101228

Pub. Date: 10/20/2008

Publisher: Springer Publishing Company

This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution."

--Doody's

In this volume there are examples of how advances in technology not only empower individuals in their

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Overview

This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution."

--Doody's

In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients."

-Paul R. Gully, MB, ChB, FRCPC, FFPH, World Health Organization, Geneva Switzerland (From the Foreword)

To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts.

Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
This unique book addresses the following:

  • The role technology can and will play in health communication
  • How new media can be used to improve health literacy
  • How patients can learn about health-related issues and health care
  • New ways practitioners will be able to communicate with their patients
  • How persons with chronic diseases learn about resources, support systems, and rehabilitation
  • The impact of the new media landscape on health care providers, insurance companies, and health care policies

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Product Details

ISBN-13:
9780826101228
Publisher:
Springer Publishing Company
Publication date:
10/20/2008
Edition description:
New Edition
Pages:
496
Sales rank:
324,328
Product dimensions:
6.20(w) x 9.10(h) x 1.20(d)

Table of Contents

PART ONE: Health Communication: Current Status and Trends

1. Health Care and Rehabilitation in America, Jerry C. Parker and Eric Hart

2. Emerging Demographics and Health Care Trends

3. Communication Strategies for Reducing Racial and Cultural Disparities

4. Health Communication: Current Status and Challenge

5. Emerging Trends in the New Media Landscape

PART TWO: Health Communication in the New Media Landscape

6. Enhancing Consumer Involvement in Health Care

7. Delivering Self-management Strategies for Chronic Disease

8. Increasing Health-related Social Support

9. Promoting Health-related Advocacy

10. Improving Practitioner-Patient Communication

11. Increasing Health Literacy

12. Multimodal and Artificial Intelligence-based Techniques for Personalizing Health Communication

PART THREE: Future Directions

13. Making the Grade: Identification of Evidence-based Communication Messages

14. New Strategies for Knowledge Translation

15. International Innovations in Health Communication

16. New Media Implications for Health Care Research

17. New Media Implications for Health Care Policy

18. Health Communication: A Research Agenda

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