Health Communication Message Design: Theory and Practice / Edition 1

by Hyunyi Cho

Overview

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Product Details

ISBN-13:	9781412986557
Publisher:	SAGE Publications
Publication date:	10/26/2011
Pages:	296
Product dimensions:	7.20(w) x 9.10(h) x 0.70(d)

About the Author

Hyunyi Cho (Ph D, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

Table of Contents

Theory-Based Message Design
From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages - Daniel O'Keefe
The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages - Marco Yzer
Health Risk Message Design Using the Extended Parallel Process Model - Michael Basil, Kim Witte
Using Emotional Appeals in Health Messages - Monique Mitchell Turner
Designing Inoculation Messages for Health Communication Campaigns - Bobi Ivanov
Using Narratives to Promote Health: A Culture-Centric Approach - Linda Larkey, Amy Hill
Audience-Centered Message Design
The Cultural Variance Framework for Tailoriing Health Messages - Rachel Davis, Ken Resnicow
The Communication Theory of Identity as a Framework for Health Message Design - Michael Hecht, Hye Jeong Choi
Religiosity, Spirituality and the Design of Health Communication Messages and Interventions - Cheryl Holt
Addressing Health literacy in the Design of Health Messages - Jakob D. Jensen
Addressing Fatalism with Health Communication Messages - Lijiang Shen, Celeste Condit
Deigning Messages for Individuals in Different Stages of Change - Seth Noar, Stephanie Van Stee
Designing High Message Sensation Value Messages for the Sensation Seeking Audience - Susan Morgan