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Health Communication: From Theory to Practice / Edition 1

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Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation.  While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

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Editorial Reviews

From the Publisher
"This book seems a likely candidate to fill any void in previous offerings. . . . clearly designed to be a used as a teaching tool, and, in this regard, it is successful. .. . . Academic health sciences librarians may find this book quite useful, as the author has provided a thorough overview of factors that must be considered to achieve success in implementing instructional, patient/consumer health, or outreach programs." — Stephanie Nicely Aken, Journal of the Medical Library Association (January 2008)

"This is a book that appeals on a number of levels. The clarity of the writing is outstanding, and it avoids jargon. It is exceptionally careful to provide definitions... Structurally, the format and organization guide the reader through the development of practical health communication approaches based on various theoretical models of health-related attitude and behavior change.... This is a good textbook for a course on health communication, but it is also a book that provides ready access to both the theoretical underpinnings and practical guidance that health professionals need to assess the scope and complexity of health communication problems... Health organization administrators...would do well to spend a weekend with this book." (PsycCRITIQUES, American Psychological Association, January 16, 2008)

"This is a good textbook for a course on health communication, but it is also a book that provides ready access to both the theoretical underpinnings and practical guidance that health professionals need. . . " (PsycCritiques, Jan 1, 2008)

"This book is without any doubt highly valuable for those who want to know more about theoretical issues in health communication, as well as its practical implications..... Its combined approach of providing a theoretical background as well as practical information makes it an important book for people working in the field." (Biotechnology Journal, September 2007)

"The concern with being a didactic book, clear for the reader, permeates the whole work. . . It is a book that should be read by all those who study, research or work in the health communication area because it presents all the essential concepts. . . and aspects that should be considered." (RECIIS, Electronic Journal of Communication, Information and Innovation in Health June 2009)

"Health communication is a growing field and its applications are becoming important to alcohol and drug education.....Overall, this book is quite valuable for the field of health communication and allied disciplines such as health education and public health. The book is intended for graduate students and practicing managers and researchers who want to learn about health communication in a step-by-step process. It would be quite useful for both of these audiences." (Journal of Alcohol & Drug Education December 1, 2008)

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Product Details

  • ISBN-13: 9780787982058
  • Publisher: Wiley
  • Publication date: 4/6/2007
  • Series: Jossey-Bass Public Health Series , #13
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 464
  • Sales rank: 1,347,170
  • Product dimensions: 6.02 (w) x 9.09 (h) x 1.28 (d)

Meet the Author

Renata Schiavo, Ph.D., M.A. is a senior health care communications consultant. She is also an adjunct assistant professor of Public Health at New York University, Steinhardt School of Education, Department of Nutrition, Food Studies, and Public Health.

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Table of Contents

Figures, Tables, Exhibits, and Numbered Boxes.



About the Author.


1. What Is Health Communication?

2. Current Health Communication Theories and Issues.

3. Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness.


4. Interpersonal Communications.

5. Public Relations and Public Advocacy.

6. Community Mobilization.

7. Professional Medical Communications.

8. Constituency Relations in Health Communication.


9. Overview of the Health Communication Planning Process.

10. Situation Analysis and Audience Profile.

11. Identifying Program Objectives and Strategies.

12. Developing Tactical and Evaluation Plans.

13. Implementing, Monitoring, and Evaluating a Health Communication Program.

Appendix A: Examples of Worksheets and Resources on Health Communication Planning.

Appendix B: Selected Online Resources on Health Communication.




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Customer Reviews

Average Rating 4.5
( 2 )
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    Posted August 11, 2010

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