Health Communication: From Theory to Practice / Edition 2by Renata Schiavo
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance/em>… See more details below
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:
- Health equity
- Urban health
- New media
- Emergency and risk communication
- Strategic partnerships in health communication
- Policy communication and public advocacy
- Cultural competence
- Health literacy
- The evaluation of health communication interventions
To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit http://www.wiley.com/go/schiavo2e" www.wiley.com/go/schiavo2e
Table of Contents
Figures, Tables, Exhibits, and Numbered Boxes.
About the Author.
Introduction. PART ONE. INTRODUCTION TO HEALTH COMMUNICATION.
1. What Is Health Communication?
2. Current Health Communication Theories and Issues.
3. Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness.
PART TWO. HEALTH COMMUNICATION APPROACHES AND ACTION AREAS.
4. Interpersonal Communications.
5. Public Relations and Public Advocacy.
6. Community Mobilization.
7. Professional Medical Communications.
8. Constituency Relations in Health Communication.
PART THREE. PLANNING, IMPLEMENTING, AND EVALUATING A HEALTH COMMUNICATION PROGRAM.
9. Overview of the Health Communication Planning Process.
10. Situation Analysis and Audience Profile.
11. Identifying Program Objectives and Strategies.
12. Developing Tactical and Evaluation Plans.
13. Implementing, Monitoring, and Evaluating a Health Communication Program.
Appendix A: Examples of Worksheets and Resources on Health Communication Planning.
Appendix B: Selected Online Resources on Health Communication.
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