Overview

Health promotion is an increasingly central tenet in health professionals' lives. It has come into the public eye as the subject of party politics and policy, but where does the movement come from?
This book brings together views from a range of subjects, some not always associated with health promotion, such as marketing or communication theory. Others, such as social policy of psychology may have obvious connections to make; here the implications for practice are discussed ...
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Health Promotion

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NOOK Book (eBook - REV)
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Overview

Health promotion is an increasingly central tenet in health professionals' lives. It has come into the public eye as the subject of party politics and policy, but where does the movement come from?
This book brings together views from a range of subjects, some not always associated with health promotion, such as marketing or communication theory. Others, such as social policy of psychology may have obvious connections to make; here the implications for practice are discussed fully for the first time. The volume adds up to a timely reflection on the state of health promotion today and will provide practitioners and academics alike with a clearer undersanding of a discipline at the frontier of contemporary policy and practice.
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Editorial Reviews

From The Critics
Reviewer:Raymond C. Tervo, MD(Gillette Children's Specialty Healthcare )
Description:This second edition introduces and updates the reader to the theory and practice of health promotion in public health and healthcare delivery and amasses frequently used reference information. The first edition was published in 1992.
Purpose:The purpose of the book is to lay out relevant theories from essential disciplines and relate these to health promotion concepts, planning and practice. The book ably meets these worthy objectives.
Audience:It is intended for students, academics, practitioners, and researchers and it is written at an appropriate level. The contributors are authorities and the book builds on their experience in health promotion and in teaching students in their respective disciplines.
Features:Following the introduction, the first two parts provide an overview of the disciplinary roots and perspectives of health promotion. Major disciplines include psychology, education, sociology, and epidemiology. The discussions are current and part three, a new section, covers theory and the philosophy of science, genetics and ethics in health promotion. The book is clearly written and accessible. The text, tables, and figures present an approach for organizing and health promotion. Extensive and comprehensive reference lists are current and relevant. The tables, figures, indexes, and glossary are pertinent.
Assessment:This attractively presented book is extremely useful for professionals and graduate students applying the techniques of health promotion to public health policies, programs and practices. Itsuccessfully integrates content and experience. Before reading this book, professionals grounded in the biomedical model ought to be braced for other viewpoints. The authors have assembled a new edition that is necessary and essential reading for all who are interested in understanding and doing health promotion. This is an outstanding book.
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Product Details

  • ISBN-13: 9780203412848
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 12/5/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: REV
  • Edition number: 2
  • File size: 663 KB

Table of Contents

List of contributors
Foreword
Acknowledgements
Introduction 1
1 Health promotion: discipline or disciplines? 6
2 Psychology and health promotion 23
3 What is the relevance of sociology for health promotion? 42
4 The contribution of education to health promotion 66
5 Epidemiology and health promotion: a common understanding 86
6 Using economics in health promotion 111
7 Health promotion as social policy 129
8 Social marketing and health promotion 153
9 Communication theory and health promotion 182
10 The growth of health promotion theory and its rational reconstruction: lessons from the philosophy of science 202
Glossary 225
Name index 235
Subject index 238
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