Health Promotion: Foundations for Practice

Overview

This book aims to provide a theoretical framework which is vital if health promoters are to be clear about their intentions and desired outcomes when they embark on interventions designed to promote health. It offers a foundation for practice which encourages students and practitioners to see the potential for health promotion in their work.
The first edition achieved enormous popularity with both students and lecturers for its stimulating style and innovative presentation. The ...
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Overview

This book aims to provide a theoretical framework which is vital if health promoters are to be clear about their intentions and desired outcomes when they embark on interventions designed to promote health. It offers a foundation for practice which encourages students and practitioners to see the potential for health promotion in their work.
The first edition achieved enormous popularity with both students and lecturers for its stimulating style and innovative presentation. The second edition has been fully revised and updated to reflect changes in health promotion theories, practice and policy, and still retains the clear, user-friendly approach which made it a standard textbook forthis important topic
All students and health care practitioners who have health promotion as a significant feature of their work will continue to find this book an invaluable and stimulating guide to current theory and practice in health promotion.
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Product Details

  • ISBN-13: 9780702016806
  • Publisher: Saunders, W. B. Company
  • Publication date: 2/28/1995
  • Edition number: 1
  • Pages: 304

Meet the Author

Dr Jennie Naidoo BSc, MSc, PGDip, PGCE is Principal Lecturer, Health Promotion and Public Health, University of the West of England, Bristol, UK

Professor Jane Wills BA, MA, MSc, PGCE is Professor of Health Promotion, London South Bank University, London, UK

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Table of Contents

Publisher's acknowledgements
Author's acknowledgements
Introduction
1 Concepts of health 3
2 Influences on health 24
3 Measuring health 44
4 The development of health education and health promotion 62
5 Models and approaches to health promotion 83
6 Ethical issues in health promotion 103
7 The politics of health promotion 120
8 Healthy alliances - working together 139
9 Working with communities and community development 160
10 Helping people to change 178
11 Assessing needs 203
12 Planning health promotion interventions 219
13 Implementing health promotion 238
Pt. 1 Health promotion in schools 240
Pt. 2 Health promotion in the workplace 248
Pt. 3 Health promotion in primary health care 259
Pt. 4 Using the mass media in health promotion 269
14 Evaluation in health promotion 279
Index 296
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