Health Promotion Strategies and Methods / Edition 1

Health Promotion Strategies and Methods / Edition 1

by Garry Egger, Robert Donovan, Ross Spark, Rob Donovan
     
 

ISBN-10: 0074715003

ISBN-13: 9780074715000

Pub. Date: 12/28/2004

Publisher: McGraw-Hill Australia

"Health Promotion Strategies and Methods Second Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied." "This new edition provides a structured approach to devising health programs by focusing on planning, development and…  See more details below

Overview

"Health Promotion Strategies and Methods Second Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied." "This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs." This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology.

Product Details

ISBN-13:
9780074715000
Publisher:
McGraw-Hill Australia
Publication date:
12/28/2004
Edition description:
REV
Pages:
260
Product dimensions:
5.90(w) x 8.80(h) x 0.50(d)

Table of Contents

Ch. 1Towards better health1
Ch. 2Health and human behaviour26
Ch. 3Focus on the individual45
Ch. 4Focus on groups75
Ch. 5Focus on populations I : social marketing and the media96
Ch. 6Focus on populations II : community approaches129
Ch. 7Focus on populations III : environmental approaches147
Ch. 8Factors influencing strategy selection174
Ch. 9Putting it all together : planning and developing health promotion initiatives189
Ch. 10Skills, tools and competencies for health promotion205

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