Health Promotion Strategies and Methods / Edition 1

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Overview

"Health Promotion Strategies and Methods Second Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied." "This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs." This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology.

The book contains black-and-white illustrations.

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Editorial Reviews

From The Critics
Reviewer: Penny Wolfe Moore, RNC, PhD (Southwestern Adventist University)
Description: This is the second edition of a book covering many aspects of community based health care and education. The first edition was in 1990 with a revision in 1999 and a reprint in 2002.
Purpose: The authors' purpose is not clearly described in the preface, but the thrust is to present scientific evidence to support community and public health interventions. This effort is thought to enhance the creditability of community health practice.
Audience: Community healthcare practitioners and planners will find this book helpful. For educational purposes, this book is written for graduate or doctoral students. The authors are very experienced and are experts in their area. Their experience and current residence is in Australia and New Zealand, the material can be applied in all countries.
Features: Lawrence W. Green says this of the book in the foreword, "It encompasses the spectrum of individual, group, institutional, community and societal strategies and methods for which theory, research and experience have provided a growing base of confidence among health promotion planners and practitioners." This is a great synopsis. Most intriguing are the case studies scattered throughout the chapters. Each of chapters 3 to 7 focuses on a different population with specific strategies and many research studies to support the discussion. Some of the strategies are use of mass media, community partnerships, technological interventions, and community development. Several of the well known change theories are discussed with relevant research findings.
Assessment: This book would have been a real find in my health education doctoral program! Students and practitioners should have this as a reference. Any institution with a healthcare curriculum or that provides community healthcare/development will benefit from having this book as a reference. Another use would be for those interested in community research. Many ideas came to mind as I reviewed this book; so many good studies, so little time.

3 Stars from Doody
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Product Details

  • ISBN-13: 9780074715000
  • Publisher: McGraw-Hill Australia
  • Publication date: 12/28/2004
  • Edition description: REV
  • Edition number: 1
  • Pages: 260
  • Product dimensions: 5.90 (w) x 8.80 (h) x 0.50 (d)

Table of Contents

Ch. 1 Towards better health 1
Ch. 2 Health and human behaviour 26
Ch. 3 Focus on the individual 45
Ch. 4 Focus on groups 75
Ch. 5 Focus on populations I : social marketing and the media 96
Ch. 6 Focus on populations II : community approaches 129
Ch. 7 Focus on populations III : environmental approaches 147
Ch. 8 Factors influencing strategy selection 174
Ch. 9 Putting it all together : planning and developing health promotion initiatives 189
Ch. 10 Skills, tools and competencies for health promotion 205
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