Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment / Edition 1

Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment / Edition 1

by Eric N. Berkowitz
     
 

ISBN-10: 1557386420

ISBN-13: 9781557386427

Pub. Date: 01/28/1997

Publisher: McGraw-Hill Companies, The

Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these…  See more details below

Overview

Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques. Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.

Product Details

ISBN-13:
9781557386427
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/1997
Edition description:
New Edition
Pages:
276
Product dimensions:
6.27(w) x 9.30(h) x 1.05(d)

Table of Contents

Ch. 1Healthcare Market Research: An Overview1
Ch. 2Research Methods for Healthcare Market Research21
Ch. 3Primary Data Collection in Healthcare Market Research47
Ch. 4Secondary Data Sources for Healthcare Market Research89
Ch. 5Analytical Perspectives in Healthcare Market Research129
Ch. 6Demographic Analysis in Healthcare Market Research165
Ch. 7Analyzing Healthcare Markets187
Ch. 8Estimating the Demand for Health Services217
Ch. 9Presenting Healthcare Market Research241
Glossary255
Index273

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