Healthcare Strategic Planning, Third Edition / Edition 3

by Alan Zuckerman

Overview

Strategic planning is an important management tool, especially in an era of uncertainty. A sound strategic plan helps healthcare organizations thrive in dynamic environments and adapt as market conditions change.

This new edition of Healthcare Strategic Planning provides the reader with practical guidance and expert insights for addressing near-term pressures, achieving long-term goals, and managing pitfalls that can derail effective planning. Descriptions, examples, and guidelines lead the reader step-by-step through a proven strategic planning process.

Strategic planning in the healthcare environment has evolved since the previous editions of this book were published. This edition reinvigorates the discussion with many new ideas and additional information on contemporary strategic planning.

Instructor Resources: PowerPoint slides of the exhibits.

Product Details

ISBN-13:	9781567934342
Publisher:	Health Administration Press
Publication date:	02/01/2012
Series:	ACHE Management
Edition description:	None
Pages:	272
Product dimensions:	6.00(w) x 8.90(h) x 0.40(d)

About the Author

Alan M. Zuckerman, FACHE, FAAHC, is president of Health Strategies & Solutions, Inc., a healthcare strategy firm, and one of the nation’s leading health care strategists. During his career, Mr. Zuckerman’s consulting work has focused on strategic planning and competitive strategy; this book is an outgrowth of his experience with hundreds of diverse healthcare organizations, including many of the top hospitals, health systems, and academic medical centers in the country. Mr. Zuckerman is a frequent speaker on a variety of healthcare topics, the author of six books, and a winner of the ACHE’s James A. Hamilton Award for book of the year.

Table of Contents

Acknowledgments vii

Preface ix

1 Is Strategic Planning Still Relevant? 1

2 Organizing for Successful Strategic Planning: 12 Critical Steps 19

3 Activity I: Analyzing the Environment 33

4 Activity II: Identifying Organizational Direction 57

5 Activity III: Strategy Formulation 77

6 Activity IV: Transitioning to Implementation 103

7 Major Planning Process Considerations 131

8 Realizing Benefits from Strategic Planning 151

9 Making Planning Stick: From Implementation to Managing Strategically 169

10 The Annual Strategic Plan Update 191

11 Encouraging Strategic Thinking 205

12 Future Challenges for Strategic Planning and Planners 221

References 233

Index 241

About the Author 259ÿfl

Editorial Reviews

Reviewer: Robin T Reesal, MD (Southwest Behavioral Health Services)
Description: This update of a 2005 book on strategic planning in healthcare is concise and easy to read, remaining true to the spirit of its predecessors.
Purpose: The purpose is to provide a practical approach to the role of strategic planning in healthcare by looking at the relevance, advantages, shortcomings, and fixes for healthcare plans.
Audience: The intended audience is healthcare executives and managers. The author is a healthcare strategist who works as a consultant in this field.
Features: The book focuses on strategic planning in terms of importance, definition, planning, set up, execution, and maintenance. It distills the relevant concepts for easy application while emphasizing the dynamic nature of strategic plans. This book coalesces around concepts from many experts in a useful way. Each topic is supported by the relevant literature and refreshingly avoids the pitfall of an exhaustive, irrelevant literature review. The frank discussion about the perceived shortcomings of healthcare strategic planning is balanced and solution-oriented. The book presents in the information using a combination of text and bulleted format, and makes use of multiple graphs, tables, diagrams, and flow charts, referred to as exhibits, to reinforce concepts. The exhibits are cogent and consistent with the text. The lack of color diminishes the effectiveness of some pie charts while some exhibits are dense with information in an attempt to present all the data on one page. However, the author offers the opportunity to obtain the PowerPoint presentation for noncommercial use. In that way, the book can be seen as an accompanying backdrop to a PowerPoint oral presentation.
Assessment: This is a practical, concise, relevant, and easy-to-read book with evidence-based content. It is a useful guide for healthcare managers and executives.

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