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From the Publisher“A groundbreaking book, highly original in concept and persuasive in its execution. Johnson elegantly rewrites the history of American television with an eye to its geographical imaginary.”
-Anna McCarthy,New York University
&%8220;Network chieftains, advertising executives, and primetime performers generally fly over the heartland with barely a glance, but it's never far from their thoughts, or ours. In this remarkable analysis of American television, Victoria Johnson cogently explains why Middle America matters: on the screen, in the home, and in public life.”
-Michael Curtin,author of Playing to the World's Biggest Audience
"Johnson shows how the opposition of "heartland" and various urbane, coastal foils went through a series of permutations, alternately deprecating and valorizing middle America through the 1960s, 1970s, and 1990s."