Hegarty on Advertising

Overview

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising
contains over four decades of wisdom and insight ...

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Hegarty on Advertising

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Overview

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising
contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi
Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching,
Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles
Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore,
Shanghai, Mumbai, and São Paulo.

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Editorial Reviews

Choice
“Anyone interested in learning about advertising throughout the world will enjoy reading this book.”
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Product Details

  • ISBN-13: 9780500515563
  • Publisher: Thames & Hudson
  • Publication date: 6/13/2011
  • Pages: 224
  • Sales rank: 1,193,460
  • Product dimensions: 6.60 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 10, 2013

    Inspiring. A must read for anyone in advertising

    I highlighted so many sentences in this book. Hegarty is truely a living legend in advertising. He has great stories and an incredible way of explaining creative and the creative process. This book is the new must-read like Whipple was 10 years ago. Account types should read it as well as creatives. It's inspirational for anyone who wakes up every morning wanting to do great work.

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