Hegarty on Advertising

Hegarty on Advertising

by John Hegarty
     
 

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A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four

Overview

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.

Editorial Reviews

Choice
“Anyone interested in learning about advertising throughout the world will enjoy reading this book.”

Product Details

ISBN-13:
9780500770733
Publisher:
Thames & Hudson
Publication date:
02/08/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
3 MB

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Meet the Author

John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.

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