Helvetica: Homage to a Typeface

Helvetica: Homage to a Typeface

by Lars Muller
     
 
In 1957, Swiss typographer Max Miedinger came up with a design for a new typeface, which he called Haas Grotesk. Renamed Helvetica after 1960, it became one of the world's most used typefaces. It embodies all the elements valued by the Swiss Typography school of graphic design, yet it is also an all-time favorite of amateurs and dilettantes.
This publication

Overview

In 1957, Swiss typographer Max Miedinger came up with a design for a new typeface, which he called Haas Grotesk. Renamed Helvetica after 1960, it became one of the world's most used typefaces. It embodies all the elements valued by the Swiss Typography school of graphic design, yet it is also an all-time favorite of amateurs and dilettantes.
This publication presents 140 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by top quality designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use, discovered by those same designers.

Product Details

ISBN-13:
9783907044872
Publisher:
Lars Muller Publishers
Publication date:
06/01/1999
Pages:
160
Product dimensions:
5.04(w) x 6.50(h) x 0.85(d)

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