Helvetica: Homage to a Typefaceby Lars Muller
In 1957, Swiss typographer Max Miedinger came up with a design for a new typeface, which he called Haas Grotesk. Renamed Helvetica after 1960, it became one of the world's most used typefaces. It embodies all the elements valued by the Swiss Typography school of graphic design, yet it is also an all-time favorite of amateurs and dilettantes.
This publication presents 140 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by top quality designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use, discovered by those same designers.
- Lars Muller Publishers
- Publication date:
- Product dimensions:
- 5.04(w) x 6.50(h) x 0.85(d)
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