Henry R. Luce, Time, and the American Crusade in Asia

Henry R. Luce, Time, and the American Crusade in Asia

by Robert E. Herzstein
     
 

Henry Robinson Luce (1898-1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and

Overview

Henry Robinson Luce (1898-1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas. For the first time, we see how Luce did this. Using hitherto inaccessible or neglected sources, Herzstein produces a gripping portrait of a great but tragic figure.

  • The first scholarly account of a great figure in American history and the American media: this includes his Republican politics, his media, and his philanthropic work
  • First account of how Luce edited and changed incoming cables so as to give his millions of readers the 'right' spin on crucial Cold War issues
  • First account of how Luce's intense, crabbed, brusque personality impacted his work and his political obsessions

Editorial Reviews

From the Publisher
"For sheer density of material...and for insights into the relationship between journalism and high policy, this book is very informative. I recommend it to anyone interested in U.S.-Asian relations during the early Cold war years." New York Sun, John Derbyshire

"Herzstein is a historian who writes like a brilliant journalist, and a scholar whose occasional partiality never detracts from his innate fairness. His very readable new work on Luce...is a valuable, colorful contribution to modern history." The New Leader, Valentin Chu

"Herzstein's evaluation of Luce's accomplishments and shortcomings is judicious and balanced." - Qiang Zhai, Auburn University Montgomery

Product Details

ISBN-13:
9780521835770
Publisher:
Cambridge University Press
Publication date:
06/30/2005
Pages:
364
Product dimensions:
6.14(w) x 9.21(h) x 1.18(d)

Meet the Author

Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt and Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >