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"A comprehensive, insightful, and practical guide to pitching that all entrepreneurs must read."—Symon Drake-Brockman, Managing Partner, Pemberton Capital Advisors
"Martin's book is simply a must-read for entrepreneurs and investors alike. His practical and actionable advice sets this book apart from anything else I've read so far."—Eyal Bino, Founder, Worldwide Investor Network (WIN)
"We live in a very competitive world in which entrepreneurs have a difficult time raising capital and finding clients. Entrepreneurs need to stand out and become memorable. Martin does a great job educating entrepreneurs on the art of the pitch, which will help them achieve measurable results."—Jason Jacobsohn, Director, The Founder Institute
Acknowledgments ix
Introduction Life’s a Pitch xi
PART I The Mechanics of Pitching 1
Chapter 1 The Power Dynamics of the Pitch 3
Chapter 2 Stand and Deliver 17
Chapter 3 Engage and Inspire 27
Chapter 4 The Power of Stories 37
Chapter 5 Handling Questions 47
PART II Forms of Pitch 59
Chapter 6 Attention-Grabbing Pitches 61
Chapter 7 The e-Pitch 73
Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91
PART III Specific Audiences 105
Chapter 9 The Sales Pitch 107
Chapter 10 The Investor Pitch 119
Chapter 11 Crowdfunding: Pitching to the People 139
Chapter 12 Pitching the Media 153
PART IV Preparation 161
Chapter 13 Develop a Winning Mind-Set 163
Chapter 14 Prepare to Win 175
Bibliography 189
Index 191
Overview
"A comprehensive, insightful, and practical guide to pitching that all entrepreneurs must read."—Symon Drake-Brockman, Managing Partner, Pemberton Capital Advisors
"Martin's book is simply a must-read for entrepreneurs and investors alike. His practical and actionable advice sets this book apart from anything else I've read so far."—Eyal Bino, Founder, Worldwide Investor Network (WIN)
"We live in a very competitive world in which entrepreneurs have a difficult time raising capital and finding clients. Entrepreneurs need to stand out and become