Hess's Department Store, Pennsylvania (Images of America Series)

( 3 )

Overview


Hess's Department Store was a unique department store that with a combination of style and showmanship became a shopping legend for almost 100 years. Hess's was founded in 1897 in Allentown by brothers Max and Charles Hess. From its start as a dry goods store, it became the downtown heart of Pennsylvania's third-largest city for much of the 20th century. Its reputation was further enhanced by Max Hess's son, a showman for merchandising. Through a series of photographs, many from private collections and seldom ...
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Overview


Hess's Department Store was a unique department store that with a combination of style and showmanship became a shopping legend for almost 100 years. Hess's was founded in 1897 in Allentown by brothers Max and Charles Hess. From its start as a dry goods store, it became the downtown heart of Pennsylvania's third-largest city for much of the 20th century. Its reputation was further enhanced by Max Hess's son, a showman for merchandising. Through a series of photographs, many from private collections and seldom seen, Hess's Department Store brings the glory days of Hess's to life again.
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Product Details

  • ISBN-13: 9780738562759
  • Publisher: Arcadia Publishing SC
  • Publication date: 12/28/2008
  • Series: Images of America Series
  • Pages: 128
  • Sales rank: 711,350
  • Product dimensions: 6.40 (w) x 9.10 (h) x 0.50 (d)

Meet the Author


For 26 years, Frank A. Whelan was the historical feature writer for the Allentown Morning Call and has won numerous awards for his articles. He was on-air historian for an Emmy award-winning PBS documentary about Hess's and is currently director of special projects at the Lehigh County Historical Society. Kurt D. Zwikl is a former Pennsylvania state representative from the Lehigh Valley and former chair of the Pennsylvania Historical and Museum Commission. He is currently executive director of Schuylkill River National and State Heritage Area. His late father, William Zwikl, was the longtime photographer for Hess's.
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Table of Contents

Acknowledgments 6

Introduction 7

1 Hess's Early Years 11

2 Hess's Inside and Out 25

3 The Display Windows 47

4 Hess's Fashion 63

5 Hess's Advertising and Promotions 81

6 The Politicians 101

7 Entertaining Television and Movie Stars and Other Celebrities 115

Bibliography 127

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Customer Reviews

Average Rating 3.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted January 27, 2014

    Great Photos of Hess's Over the Years

    My 93 year old father loves looking through this wonderful book of photos. We loved going from Reading to Hess's in Allentown. You never knew what extraordinary things the store would have. I can remember huge Steiff dinosaurs on the display areas while riding up the escalators. That was the first place I ever saw a penny farthing and it was for sale! I wish there were even more photos. What memories this book has brought back.

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  • Posted February 23, 2009

    Photos were great

    I felt the photos of Hess's were wonderful and brought back many memories. However, I thought the book contain more history and interviews from employees, local citizens, etc. It is a nice, pictorial book, but mainly that.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 29, 2008

    No text was provided for this review.

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