Hey Marketers, Get Your Priorities Straight

Hey Marketers, Get Your Priorities Straight

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by Nick Scarpino
     
 

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For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of 20 people. Doing it

Overview

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of 20 people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming.

This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to forget. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.



Product Details

ISBN-13:
9780989133418
Publisher:
Little Shoe Publishing
Publication date:
03/22/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
3 MB

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Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits 4 out of 5 based on 0 ratings. 1 reviews.
AmandaC1 More than 1 year ago
Very helpful. ARC provided by NetGalley.