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Marketplace (New and Used)
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$4.31
$19.95 List Price (Save 78%)
Condition:
Acceptable
May have some notes/highlighting, slightly worn covers, general wear/tear. Ships same or next business day. Stay classy San Diego!
Ships from: Downingtown, PA
Usually ships in 1-2 business days
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Good
May have minimal notes/highlighting, minimal wear/tear. Ships same or next business day. Stay classy San Diego!
Ships from: Downingtown, PA
Usually ships in 1-2 business days
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Good
0470190736 Used item showing signs of use. In working shape for class.
Ships from: Tarpon Springs, FL
Usually ships in 1-2 business days
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Good
Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery
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confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction.
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Ships from: Shepherdsville, KY
Usually ships in 1-2 business days
- •Standard, 48 States
- •Standard (AK, HI)
Condition:
Good
2008 Paperback Minimal notes/underlines. The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only
...
be penciled and only visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase create.
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Ships from: San Francisco, CA
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Acceptable
Buy with confidence. Excellent Customer Service & Return policy.
Ships from: Richmond, TX
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
Condition:
Very Good
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite
Ships from: Columbia, MO
Usually ships in 1-2 business days
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Condition:
Very Good
unmarked, light wear . We package carefully and ship quickly.
Ships from: Riverview, FL
Usually ships in 1-2 business days
- •Standard, 48 States
- •Standard (AK, HI)
Condition:
New
New condition. Satisfaction guaranteed or money back. Order subject to availability.
Ships from: Williamsburg, VA
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Overview
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.