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Chapter 1. Salesmen Don't Have to Wear Plaid: Selling without selling out.
Chapter 2. A Sharp Pencil Works Best: Some thoughts on getting started.
Chapter 3. A Clean Sheet of Paper: Making an ad—the broad strokes.
Chapter 4. Write When You Get Work: Making an ad—some finer touches.
Chapter 5. In the Future Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials.
Chapter 6. Radio Is Hell, But It's a Dry Heat: Some advice on working in a tough medium.
Chapter 7. "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore": Working out past the edge.
Chapter 8. Only the Good Die Young: The enemies of advertising.
Chapter 9. Pecked to Death by Ducks: Presenting and protecting your work.
Chapter 10. A Good Book or a Crowbar: Some thoughts on getting into the business.
Chapter 11. Making Shoes versus Making Shoe Commercials: Is this a great business or what?
Posted December 7, 2011
I just finished reading this book as a class assignment and it was one of the most enjoyable assignments I have ever had.
The author speaks with such skill and ease. His anecdotes make each chapter a fun experience so that instead of it feeling like a textbook it's hard to put it down. I learned alot about maintaining a proffesional creativity mindset in the work place. He included many tips on how to be successful that applies to advertisers as well as artists. Some of these great lessons included, how to get rid of creative block, learning to work with what you have, and how to know if you are creating something that is truly original.
I love this statement that he quoted from John Ward, "Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
As an advertiser he understands how to successfully share his message. This book is the cumulative of an amazing creative advertiser and his humorous skill of communicating with his audience.
Posted February 6, 2008
Posted January 1, 2005
This book is wonderful. If you're in the store, read nothing more than the preface. If you can get past the preface without a smile, then put it back down and go away. Otherwise, you'll be tucking it under your arm and heading up front to pay for it. The entire book is based on the premise shown in the preface. Sullivan let's fly on all that's good (tons of wonderful advertisng throughout) and all that is not so good. He even lets you know where he has fallen a time or two (Ok, make that three or four... or more) Great advice throughout. He's got just the right... 'cynicism' isn't the word... viewpoint that puts you in his place and lets you know what he's thinking of the entire industry. He backs up his thoughts with statments from many who have gone on before and many contemporaries as well. Get the book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 28, 2004
Amazing insight expressed briefly with an added hint of humour. A great book wither you're slaving over the ad production process or just needing to brush up in order to shine in the industry.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 7, 2000
A book that lives and breathes advertising! 'Death by a Thousand Cuts?' Absolutely! For what creative hasn't gone through such a demise - only to resurrect himself for more?!?! Absolutely funny! This book is a killer! An insightful book in honor of those who have dared cross the threshold.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 9, 2000
Funny, fast and easy read, and an excellent and an accurate overview of the wacky world of advertising. I wish he didn't make fun of us Account Executives... oh, nevermind. I'll just stop being an Account Executive! Gives great understanding what really goes into an ad and what can make or break an ad... and how to do it right from the start.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 13, 2000
This book is great for anyone looking to get more involved in the advertising world. I recommend to any students of the field. This works as a great jumping off point and it's a humerous light read as well.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.