High School Prom: Marketing, Morals and the American Teen

High School Prom: Marketing, Morals and the American Teen

by Ann Anderson
     
 

The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons.

Focusing on social

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Overview

The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons.

Focusing on social and economic trends, this volume examines the evolution of the prom, the development of the billion-dollar prom industry, and the event's place in popular culture, including its portrayal in film, television, and literature. Using the prom as a lens through which to view many aspects of American culture—money, sex, fashion, dance, music, television, transportation, communication, and even war—this work offers a fresh perspective on the history of American youth.

Product Details

ISBN-13:
9780786467006
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
08/15/2012
Pages:
224
Sales rank:
1,049,278
Product dimensions:
5.90(w) x 8.90(h) x 0.30(d)

Table of Contents

Preface 1

Part I History

1 Promenade All 7

2 Dancing to a New Beat 20

3 Boomer High 41

4 Like, Totally 58

5 Everyone Gets a Trophy 69

6 Everybody Dance! (Or Not) 88

7 Rituals, Signifiers and the Meaning of It All 100

Part II Marketing

8 Does This Magazine Make Me Look Fat? 115

9 Pint-size Princesses Prep for Prom 131

10 Prom and Profits 143

Part III Prom in Popular Culture

11 Fantasy Prom 159

12 Surreal, So Real 171

13 Last Dance 182

Chapter Notes 189

Bibliography 204

Index 214

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