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High Tech, High Hope: Turning Your Vision of Technology into Business Success

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High Tech, High Hope is the first book to provide a critical analysis of several top American firms that have carefully injected a range of new technology strategies into their businesses. You'll find how such leading firms as Chrysler, Boeing, Federal Express, 3M, Hallmark, and Owens-Corning have supercharged their businesses by applying a cocktail of new technologies. This reference delivers accurate and thoroughly up-to-date coverage of how managers have applied technology solutions across their businesses. ...
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Overview

High Tech, High Hope is the first book to provide a critical analysis of several top American firms that have carefully injected a range of new technology strategies into their businesses. You'll find how such leading firms as Chrysler, Boeing, Federal Express, 3M, Hallmark, and Owens-Corning have supercharged their businesses by applying a cocktail of new technologies. This reference delivers accurate and thoroughly up-to-date coverage of how managers have applied technology solutions across their businesses. From operations and purchasing to marketing, sales, and customer support, High Tech, High Hope helps managers who are trying to get up to speed with some of the smartest solutions applied today. The book features the insights of some of the world's leading technology strategists and thinkers, including Bill Gates of Microsoft, Louis Gerstner of IBM, Lew Platt of Hewlett-Packard, FedEx CIO Dennis Jones, and noted analyst Gideon Gartner.
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Editorial Reviews

Booknews
From video conferencing to palm-sized computers, the array of technological possibilities available to businesses hoping to increase their productivity is overwhelming. In an effort to separate the hype from reality, public relations expert for the high-tech industry Franson examines what worked and what didn't for a small group of large companies. Among the examined here are Federal Express, Boeing, Chrysler, 3M, and Hallmark.
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Product Details

  • ISBN-13: 9780471239819
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/16/1998
  • Series: Upside Series , #2
  • Edition number: 1
  • Pages: 296
  • Product dimensions: 6.34 (w) x 9.35 (h) x 1.12 (d)

Table of Contents

Foreword
Introduction: Which Came First: Technology or the Corporation? 1
Ch. 1 Turning Concepts into Products 15
Ch. 2 Making Operations Operate 37
Ch. 3 From Purchasing to Partners 67
Ch. 4 Marketing to Many - Or One 99
Ch. 5 Putting Willy Loman on Steroids 121
Ch. 6 When Does the Sale End and Support Begin? 157
Ch. 7 Smile When You Say "Personnel," Please 185
Ch. 8 You Can't Keep Secrets from Finance 209
Ch. 9 Develop Your Organization 229
Ch. 10 The Corporate Root Canal: Implementing New Technology 257
Epilogue: Technology Has Transformed Corporations 271
Appendix 277
Notes 280
Index 289
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